{"id":836,"date":"2025-08-17T23:06:16","date_gmt":"2025-08-17T23:06:16","guid":{"rendered":"https:\/\/siteglobal.com\/?page_id=836"},"modified":"2025-10-22T13:44:28","modified_gmt":"2025-10-22T13:44:28","slug":"white-papers","status":"publish","type":"page","link":"https:\/\/siteglobal.com\/resources\/white-papers\/","title":{"rendered":"White Papers"},"content":{"rendered":"<div style=\"height: 60vh;\" class=\"hero-header-block wp-block-site-global-hero-header\"> \t\t\t<img decoding=\"async\" width=\"1920\" height=\"697\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy.jpg\" class=\"hero-background-image lazyload\" alt=\"\" style=\"object-position: center;\" loading=\"eager\" fetchpriority=\"high\" data-srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy.jpg 1920w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy-300x109.jpg 300w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy-1024x372.jpg 1024w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy-768x279.jpg 768w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy-1536x558.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><noscript><img decoding=\"async\" width=\"1920\" height=\"697\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy.jpg\" class=\"hero-background-image lazyload\" alt=\"\" style=\"object-position: center;\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy.jpg 1920w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy-300x109.jpg 300w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy-1024x372.jpg 1024w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy-768x279.jpg 768w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/tpfmgsfy-1536x558.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript>\t\t \t<div class=\"hero-overlay\"><\/div> \t \t\t \t<div class=\"hero-content\"> \t\t\t\t\t<div class=\"hero-breadcrumbs\"> \t\t\t\t<nav class=\"breadcrumb-nav\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/siteglobal.com\/\">Home<\/a><\/span><\/span><\/nav>\t\t\t<\/div> \t\t\t\t  \t\t \t\t<h1 class=\"hero-title\"> \t\t\tWhite Papers\t\t<\/h1> \t\t \t\t\t<\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-9618fa89 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-22-at-14.31.05.png\" alt=\"\" class=\"wp-image-20318 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"812\" height=\"1058\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-22-at-14.31.05.png\" alt=\"\" class=\"wp-image-20318 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-22-at-14.31.05.png 812w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-22-at-14.31.05-230x300.png 230w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-22-at-14.31.05-786x1024.png 786w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-22-at-14.31.05-768x1001.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-6dc0b81725fe25c1a80d3751a0ac255a\">Defining the Unforgettable: How Urban Destinations Can Maximize Incentive Travel<\/h2>    <p>What makes a destination truly <em>unforgettable<\/em>\u00a0for top performers? That was the question explored aboard the <strong>Rocky Mountaineer<\/strong>\u00a0during the 2025 <strong>SITE \u00d7 Destination Canada Immersion Workshop<\/strong>\u2014a rolling think-tank that gathered senior incentive buyers from Dell Technologies, Google, Mastercard, Michelin, Cloudflare, Gong, and Trivium Packaging.<\/p>    <p>This <strong>Insights Paper<\/strong>, drawn from those conversations, offers practical guidance for DMOs, CVBs, and suppliers seeking to unlock the full potential of their cities as incentive-ready destinations. It highlights what buyers value most, where urban destinations can improve, and how collaboration across the supply chain turns great programs into defining moments.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/10\/SITE-Destination-Canada-Insights-Incentive-Travel-Fam-Trip.pdf\">Download<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/edition-one.png\" alt=\"\" class=\"wp-image-845 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"595\" height=\"840\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/edition-one.png\" alt=\"\" class=\"wp-image-845 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/edition-one.png 595w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/edition-one-213x300.png 213w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-a27213ae7c4e226101b69eebc4441074\">EU Corporate Sustainability Reporting Directive<\/h2>    <p>Funded by SITE Foundation, this member-driven project initiated by industry stalwart Bruce Bolger is one of the first guides of its kind prepared specifically for MICE professionals.<\/p>    <p>With sustainability gaining increased attention across the business travel landscape, Bolger\u2019s work is particularly timely, with its overview and commentary on new reporting standards set out by the EU Corporate Sustainability Reporting Directive (CSRD).<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE-Foundation-Sustainability-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-555c9e7806b43b70234d1386c2374e79\">Navigating the New Global Business Marketplace<\/h2>    <p>The world is changing quickly&#8211;are your incentive travel programs changing with it? At any given time, there are multiple influences driving the success or failure of incentive travel globally and staying ahead of these trends will allow you to maximize the impact of your program. In this white paper, Courtney Spero, Marketing Communications Specialist at Creative Group, explains the six factors that are impacting incentive travel globally, including inherent human desires and tastes.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE_137990_CreativeGroup_WhitePaper_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/new-global-business-marketplace.png\" alt=\"\" class=\"wp-image-849 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"656\" height=\"850\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/new-global-business-marketplace.png\" alt=\"\" class=\"wp-image-849 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/new-global-business-marketplace.png 656w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/new-global-business-marketplace-232x300.png 232w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/myths-of-using-mobile.png\" alt=\"\" class=\"wp-image-852 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"573\" height=\"742\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/myths-of-using-mobile.png\" alt=\"\" class=\"wp-image-852 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/myths-of-using-mobile.png 573w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/myths-of-using-mobile-232x300.png 232w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-30243d289d37310b316f79070814b6ac\">The Top 7 Myths of Using Mobile for Incentive Trips<\/h2>    <p>In this white paper Brooke Gracey, Senior Mobile Events App Strategist for CrowdCompass by Cvent, debunks seven of the most common myths about using mobile at incentive events. Whether you&#8217;re concerned about connectivity issues, cost, time commitment, or something else, Gracey helps to uncover how event apps can help you reach your event&#8217;s goals and offers key factors to keep in mind when choosing a provider.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE_129990-17_Technology_WhitePaper-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-cf2e8c07b99d2b65b481cce5a6e60ee9\">Making IT Personal<\/h2>    <p>Kurt Paben, Past-President of the SITE Foundation Board of Trustees and leader of the Channel and Employee Loyalty team for Aimia, shares how to maximize engagement at events using event technology. Mobile apps, social media, photo-sharing and more offer opportunities to customize the incentive travel experience for clients and to make incentive travel experiences even more personal. Learn what tools are available and how to maximize them to connect with and motivate participants in a personal way.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE_110354-17_Technology_WhitePaper-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/making-it-personal.png\" alt=\"\" class=\"wp-image-855 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/making-it-personal.png\" alt=\"\" class=\"wp-image-855 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/making-it-personal.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/making-it-personal-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/recognition-incentives.png\" alt=\"\" class=\"wp-image-858 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/recognition-incentives.png\" alt=\"\" class=\"wp-image-858 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/recognition-incentives.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/recognition-incentives-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-8b2fc8156efadd945af5b4bf57a47896\">Using Recognition and Incentives to Drive Results<\/h2>    <p>Jill Anonson, Events Solutions Manager at ITA Group, shares five tips and strategies for using incentives to drive performance and produce results in the latest SITE Foundation whitepaper, produced by ITA Group. From strategically defining your goals, to effective communication, to the importance of celebrating successes, learn the best way to run a strong, effective recognition or incentive program that will drive results.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE__ITAGroup_WhitePaper_2Pages.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-ea12f49c1df1588b197d638fdd2d6e6b\">Solving &#8220;Engagement&#8221;<\/h2>    <p>There\u2019s a funny thing about the HR buzzword of the past decade. It doesn\u2019t have a single definition.<\/p>    <p>Engagement is that buzzword of the past decade \u2013 in fact, Deloitte found the combination of engagement and culture to be the dominant issue for HR professionals today. Respondents to the 2017 SITE Index list \u201cimproving engagement and morale\u201d as one of the top reasons for using incentive travel. Yet organizations have different ideas on what engagement actually is, how to specifically address it, and what problems it gives rise to.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Engagement_WhitePaper.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/solving-engagement.png\" alt=\"\" class=\"wp-image-863 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/solving-engagement.png\" alt=\"\" class=\"wp-image-863 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/solving-engagement.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/solving-engagement-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together.png\" alt=\"\" class=\"wp-image-866 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together.png\" alt=\"\" class=\"wp-image-866 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-0c676e62d084c61f650b9d0789913af9\">Better Together: Corporate Social Responsibility<\/h2>    <p>Many top organizations have policies, departments and infrastructure dedicated to CSR initiatives. The uptick and formalization of CSR initiatives isn&#8217;t just a case of something new in the creation of incentive programs. More often than not, it&#8217;s a reflection of CSR&#8217;s ability to drive employee engagement and build a strong corporate culture.<\/p>    <p>Read more about the link between CSR and engagement, trends in CSR, and how you can make the most out of your CSR initiatives.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together.png\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-03573334740cfbaba06c29b912d8066a\">Risk Assessment and Management for Incentive Events<\/h2>    <p>With recent acts of terrorism and the Zika Virus making headlines, risk management is high on the corporate agenda. When incentive events have the potential to be impacted by acts of violence, weather or natural disasters, government or labor unrest, transportation disruptions, or medical emergencies, mitigating risk is a vital concern that should be addressed at the onset.<\/p>    <p><strong>Other Resources:<\/strong><\/p>    <p><a href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Sample-Safety-and-Security-Policy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Sample Safety &amp; Security Policy<\/a><\/p>    <p><a href=\"https:\/\/alliedpra.com\/expect-the-unexpected\/\" target=\"_blank\" rel=\"noreferrer noopener\">Expect the Unexpected: When a Crisis Happens, are You Prepared?<\/a><\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE_49834-16_SafetySecurity_WhitePaper-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/risk-assessment.png\" alt=\"\" class=\"wp-image-870 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/risk-assessment.png\" alt=\"\" class=\"wp-image-870 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/risk-assessment.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/risk-assessment-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/cash-vs-non-cash.png\" alt=\"\" class=\"wp-image-875 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/cash-vs-non-cash.png\" alt=\"\" class=\"wp-image-875 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/cash-vs-non-cash.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/cash-vs-non-cash-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-7c89d07177f74742b6f68989741bec3e\">Cash vs. Non-Cash Incentives: Why Use Non-Cash?<\/h2>    <p>Raise your hand if you have ever heard (or said) this: \u201cThose travel and merchandise awards look great, but we have asked our employees and they told us that they want cash.\u201d If this belief was followed, it would indeed be bad news for an industry that sells over $75 billion of non-cash incentives.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Cash-v-Non-Cash.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-92cb52ab484b2f9e304854d7dcee54f0\">Incentives Move Business \u2014 Travel and the U.S. Economy<\/h2>    <p>Travel is the sixth largest U.S. industry in terms of employment and is a top 10 employer in 48 states. In 2010, the incentive travel, meetings and events segment of tourism and travel accounted for $92 billion of all business travel expense and 6.3 million jobs in the United States, or 45 percent of all travel-related employment.<\/p>    <p>Travel incentives and motivational events are business tools proven to increase sales and profits, boost productivity, retain customers, hold on to top talent, increase company loyalty, promote teamwork and decrease turnover. When properly designed, planned and executed, incentive travel programs can be self-liquidating and will produce a measurable and verifiable return on investment.<\/p>    <p>Thank you to sponsor, IHG (InterContinental Hotels Group) for their support.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Incentives-Move-Business.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/incentives-move-business.png\" alt=\"\" class=\"wp-image-878 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/incentives-move-business.png\" alt=\"\" class=\"wp-image-878 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/incentives-move-business.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/incentives-move-business-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/the-smart-business-proposition.png\" alt=\"\" class=\"wp-image-880 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/the-smart-business-proposition.png\" alt=\"\" class=\"wp-image-880 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/the-smart-business-proposition.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/the-smart-business-proposition-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-aa25dfa3fa06166f03099ec231b3f6e0\">Incentive Travel: The Smart Business Proposition<\/h2>    <p>Incentive travel and motivational events, when properly designed, can help companies achieve many corporate business objectives and provide a measurable return on investment. Incentive travel programs have been proven to increase sales, boost productivity, retain customers, hold on to top talent, promote teamwork, and decrease turnover, among other results.<\/p>    <p>In this featured white paper, sponsored by Creative Group, IHG (InterContinental Hotels Group), Maritz, Minding Your Business and Viktor Incentives, learn how incentive travel produces ROI for businesses.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/The-Smart-Business-Proposition.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-9618fa89 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/sustainability-reporting.png\" alt=\"\" class=\"wp-image-839 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"790\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/sustainability-reporting.png\" alt=\"\" class=\"wp-image-839 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/sustainability-reporting.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/sustainability-reporting-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-a27213ae7c4e226101b69eebc4441074\">EU Corporate Sustainability Reporting Directive<\/h2>    <p>Funded by SITE Foundation, this member-driven project initiated by industry stalwart Bruce Bolger is one of the first guides of its kind prepared specifically for MICE professionals.<\/p>    <p>With sustainability gaining increased attention across the business travel landscape, Bolger\u2019s work is particularly timely, with its overview and commentary on new reporting standards set out by the EU Corporate Sustainability Reporting Directive (CSRD).<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE-Foundation-Sustainability-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/edition-one.png\" alt=\"\" class=\"wp-image-845 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"595\" height=\"840\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/edition-one.png\" alt=\"\" class=\"wp-image-845 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/edition-one.png 595w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/edition-one-213x300.png 213w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-a27213ae7c4e226101b69eebc4441074\">EU Corporate Sustainability Reporting Directive<\/h2>    <p>Funded by SITE Foundation, this member-driven project initiated by industry stalwart Bruce Bolger is one of the first guides of its kind prepared specifically for MICE professionals.<\/p>    <p>With sustainability gaining increased attention across the business travel landscape, Bolger\u2019s work is particularly timely, with its overview and commentary on new reporting standards set out by the EU Corporate Sustainability Reporting Directive (CSRD).<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE-Foundation-Sustainability-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-555c9e7806b43b70234d1386c2374e79\">Navigating the New Global Business Marketplace<\/h2>    <p>The world is changing quickly&#8211;are your incentive travel programs changing with it? At any given time, there are multiple influences driving the success or failure of incentive travel globally and staying ahead of these trends will allow you to maximize the impact of your program. In this white paper, Courtney Spero, Marketing Communications Specialist at Creative Group, explains the six factors that are impacting incentive travel globally, including inherent human desires and tastes.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE_137990_CreativeGroup_WhitePaper_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/new-global-business-marketplace.png\" alt=\"\" class=\"wp-image-849 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"656\" height=\"850\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/new-global-business-marketplace.png\" alt=\"\" class=\"wp-image-849 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/new-global-business-marketplace.png 656w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/new-global-business-marketplace-232x300.png 232w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/myths-of-using-mobile.png\" alt=\"\" class=\"wp-image-852 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"573\" height=\"742\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/myths-of-using-mobile.png\" alt=\"\" class=\"wp-image-852 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/myths-of-using-mobile.png 573w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/myths-of-using-mobile-232x300.png 232w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-30243d289d37310b316f79070814b6ac\">The Top 7 Myths of Using Mobile for Incentive Trips<\/h2>    <p>In this white paper Brooke Gracey, Senior Mobile Events App Strategist for CrowdCompass by Cvent, debunks seven of the most common myths about using mobile at incentive events. Whether you&#8217;re concerned about connectivity issues, cost, time commitment, or something else, Gracey helps to uncover how event apps can help you reach your event&#8217;s goals and offers key factors to keep in mind when choosing a provider.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE_129990-17_Technology_WhitePaper-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-cf2e8c07b99d2b65b481cce5a6e60ee9\">Making IT Personal<\/h2>    <p>Kurt Paben, Past-President of the SITE Foundation Board of Trustees and leader of the Channel and Employee Loyalty team for Aimia, shares how to maximize engagement at events using event technology. Mobile apps, social media, photo-sharing and more offer opportunities to customize the incentive travel experience for clients and to make incentive travel experiences even more personal. Learn what tools are available and how to maximize them to connect with and motivate participants in a personal way.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE_110354-17_Technology_WhitePaper-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/making-it-personal.png\" alt=\"\" class=\"wp-image-855 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/making-it-personal.png\" alt=\"\" class=\"wp-image-855 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/making-it-personal.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/making-it-personal-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/recognition-incentives.png\" alt=\"\" class=\"wp-image-858 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/recognition-incentives.png\" alt=\"\" class=\"wp-image-858 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/recognition-incentives.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/recognition-incentives-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-8b2fc8156efadd945af5b4bf57a47896\">Using Recognition and Incentives to Drive Results<\/h2>    <p>Jill Anonson, Events Solutions Manager at ITA Group, shares five tips and strategies for using incentives to drive performance and produce results in the latest SITE Foundation whitepaper, produced by ITA Group. From strategically defining your goals, to effective communication, to the importance of celebrating successes, learn the best way to run a strong, effective recognition or incentive program that will drive results.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE__ITAGroup_WhitePaper_2Pages.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-ea12f49c1df1588b197d638fdd2d6e6b\">Solving &#8220;Engagement&#8221;<\/h2>    <p>There\u2019s a funny thing about the HR buzzword of the past decade. It doesn\u2019t have a single definition.<\/p>    <p>Engagement is that buzzword of the past decade \u2013 in fact, Deloitte found the combination of engagement and culture to be the dominant issue for HR professionals today. Respondents to the 2017 SITE Index list \u201cimproving engagement and morale\u201d as one of the top reasons for using incentive travel. Yet organizations have different ideas on what engagement actually is, how to specifically address it, and what problems it gives rise to.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Engagement_WhitePaper.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/solving-engagement.png\" alt=\"\" class=\"wp-image-863 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/solving-engagement.png\" alt=\"\" class=\"wp-image-863 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/solving-engagement.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/solving-engagement-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together.png\" alt=\"\" class=\"wp-image-866 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together.png\" alt=\"\" class=\"wp-image-866 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-0c676e62d084c61f650b9d0789913af9\">Better Together: Corporate Social Responsibility<\/h2>    <p>Many top organizations have policies, departments and infrastructure dedicated to CSR initiatives. The uptick and formalization of CSR initiatives isn&#8217;t just a case of something new in the creation of incentive programs. More often than not, it&#8217;s a reflection of CSR&#8217;s ability to drive employee engagement and build a strong corporate culture.<\/p>    <p>Read more about the link between CSR and engagement, trends in CSR, and how you can make the most out of your CSR initiatives.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/better-together.png\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-03573334740cfbaba06c29b912d8066a\">Risk Assessment and Management for Incentive Events<\/h2>    <p>With recent acts of terrorism and the Zika Virus making headlines, risk management is high on the corporate agenda. When incentive events have the potential to be impacted by acts of violence, weather or natural disasters, government or labor unrest, transportation disruptions, or medical emergencies, mitigating risk is a vital concern that should be addressed at the onset.<\/p>    <p><strong>Other Resources:<\/strong><\/p>    <p><a href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Sample-Safety-and-Security-Policy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Sample Safety &amp; Security Policy<\/a><\/p>    <p><a href=\"https:\/\/alliedpra.com\/expect-the-unexpected\/\" target=\"_blank\" rel=\"noreferrer noopener\">Expect the Unexpected: When a Crisis Happens, are You Prepared?<\/a><\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SITE_49834-16_SafetySecurity_WhitePaper-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/risk-assessment.png\" alt=\"\" class=\"wp-image-870 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/risk-assessment.png\" alt=\"\" class=\"wp-image-870 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/risk-assessment.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/risk-assessment-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/cash-vs-non-cash.png\" alt=\"\" class=\"wp-image-875 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/cash-vs-non-cash.png\" alt=\"\" class=\"wp-image-875 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/cash-vs-non-cash.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/cash-vs-non-cash-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-7c89d07177f74742b6f68989741bec3e\">Cash vs. Non-Cash Incentives: Why Use Non-Cash?<\/h2>    <p>Raise your hand if you have ever heard (or said) this: \u201cThose travel and merchandise awards look great, but we have asked our employees and they told us that they want cash.\u201d If this belief was followed, it would indeed be bad news for an industry that sells over $75 billion of non-cash incentives.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Cash-v-Non-Cash.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-92cb52ab484b2f9e304854d7dcee54f0\">Incentives Move Business \u2014 Travel and the U.S. Economy<\/h2>    <p>Travel is the sixth largest U.S. industry in terms of employment and is a top 10 employer in 48 states. In 2010, the incentive travel, meetings and events segment of tourism and travel accounted for $92 billion of all business travel expense and 6.3 million jobs in the United States, or 45 percent of all travel-related employment.<\/p>    <p>Travel incentives and motivational events are business tools proven to increase sales and profits, boost productivity, retain customers, hold on to top talent, increase company loyalty, promote teamwork and decrease turnover. When properly designed, planned and executed, incentive travel programs can be self-liquidating and will produce a measurable and verifiable return on investment.<\/p>    <p>Thank you to sponsor, IHG (InterContinental Hotels Group) for their support.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Incentives-Move-Business.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/incentives-move-business.png\" alt=\"\" class=\"wp-image-878 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/incentives-move-business.png\" alt=\"\" class=\"wp-image-878 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/incentives-move-business.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/incentives-move-business-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/the-smart-business-proposition.png\" alt=\"\" class=\"wp-image-880 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"791\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/the-smart-business-proposition.png\" alt=\"\" class=\"wp-image-880 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/the-smart-business-proposition.png 612w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/the-smart-business-proposition-232x300.png 232w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-aa25dfa3fa06166f03099ec231b3f6e0\">Incentive Travel: The Smart Business Proposition<\/h2>    <p>Incentive travel and motivational events, when properly designed, can help companies achieve many corporate business objectives and provide a measurable return on investment. Incentive travel programs have been proven to increase sales, boost productivity, retain customers, hold on to top talent, promote teamwork, and decrease turnover, among other results.<\/p>    <p>In this featured white paper, sponsored by Creative Group, IHG (InterContinental Hotels Group), Maritz, Minding Your Business and Viktor Incentives, learn how incentive travel produces ROI for businesses.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/The-Smart-Business-Proposition.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download white paper<\/a><\/div> <\/div> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> <\/div>    <div class=\"wp-block-group site-global-cta-grid is-layout-grid wp-container-core-group-is-layout-939194f4 wp-block-group-is-layout-grid\" style=\"margin-top:0\"><a href=\"\/join\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card1.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card1.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tSITE offers a number of options for individual and group membership\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tGo to Membership\t\t\t<\/span> \t\t<\/div> 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href=\"\/education\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card3.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card3.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tCheck out SITE\u2019s rich portfolio of webinars, online courses and educational resources\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tGo to Learn Hub\t\t\t<\/span> \t\t<\/div> \t<\/div> <\/a>   <a 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<\/div>","protected":false},"excerpt":{"rendered":"<p>Defining the Unforgettable: How Urban Destinations Can Maximize Incentive Travel What makes a destination truly unforgettable\u00a0for top performers? That was the question explored aboard the Rocky Mountaineer\u00a0during the 2025 SITE \u00d7 Destination Canada Immersion Workshop\u2014a rolling think-tank that gathered senior incentive buyers from Dell Technologies, Google, Mastercard, Michelin, Cloudflare, Gong, and Trivium Packaging. This Insights [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":770,"parent":714,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-836","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White Papers - SITE Global<\/title>\n<meta name=\"description\" content=\"Defining the Unforgettable: How Urban Destinations Can Maximize Incentive Travel What makes a destination truly unforgettable\u00a0for top performers? 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