{"id":613,"date":"2025-08-17T10:52:04","date_gmt":"2025-08-17T10:52:04","guid":{"rendered":"https:\/\/siteglobal.com\/?page_id=613"},"modified":"2025-08-17T10:52:06","modified_gmt":"2025-08-17T10:52:06","slug":"leadership-insites","status":"publish","type":"page","link":"https:\/\/siteglobal.com\/research\/insites-series\/leadership-insites\/","title":{"rendered":"Leadership inSITEs"},"content":{"rendered":"<div style=\"height: 60vh;\" class=\"hero-header-block wp-block-site-global-hero-header\"> \t\t\t<img decoding=\"async\" width=\"1479\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes.jpg\" class=\"hero-background-image lazyload\" alt=\"\" style=\"object-position: center;\" loading=\"eager\" fetchpriority=\"high\" data-srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes.jpg 1479w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes-300x162.jpg 300w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes-1024x554.jpg 1024w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes-768x415.jpg 768w\" sizes=\"(max-width: 1479px) 100vw, 1479px\" \/><noscript><img decoding=\"async\" width=\"1479\" height=\"800\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes.jpg\" class=\"hero-background-image lazyload\" alt=\"\" style=\"object-position: center;\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes.jpg 1479w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes-300x162.jpg 300w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes-1024x554.jpg 1024w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/insites-planes-768x415.jpg 768w\" sizes=\"(max-width: 1479px) 100vw, 1479px\" \/><\/noscript>\t\t \t<div class=\"hero-overlay\"><\/div> \t \t\t \t<div class=\"hero-content\"> \t\t\t\t\t<div class=\"hero-breadcrumbs\"> \t\t\t\t<nav class=\"breadcrumb-nav\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/siteglobal.com\/\">Home<\/a><\/span><\/span><\/nav>\t\t\t<\/div> \t\t\t\t  \t\t \t\t<h1 class=\"hero-title\"> \t\t\tLeadership inSITEs\t\t<\/h1> \t\t \t\t\t\t\t<div class=\"hero-subtitle\"> \t\t\t\tLeadership inSITEs is brought to you by SITE Foundation with the generous help of our sponsors, Destination Canada and Accor.\t\t\t<\/div> \t\t\t<\/div> <\/div>    <div class=\"wp-block-group has-white-color has-custom-site-red-background-color has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ffa6daf4 wp-block-group-is-layout-constrained\" style=\"margin-top:9px;margin-bottom:9px;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a81efffa wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"> <h3 class=\"wp-block-heading\">Leadership inSITEs<\/h3> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:0;flex-basis:75%\"> <p class=\"has-white-color has-text-color has-link-color wp-elements-876d7e8a31166aafd01752f5d879ae3e\">As the only industry association dedicated exclusively to incentive travel, SITE and SITE Foundation have earned a reputation as the indisputable, indispensable go-to source for quality data, information and content on incentive travel in all its myriad guises.<\/p> <\/div> <\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Untitled-design-2022-09-11T125229.235.png\" alt=\"\" class=\"wp-image-617 lazyload\"\/><noscript><img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Untitled-design-2022-09-11T125229.235.png\" alt=\"\" class=\"wp-image-617 lazyload\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Untitled-design-2022-09-11T125229.235.png 660w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Untitled-design-2022-09-11T125229.235-300x225.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-3a1e55ee4fbb3fa0a8607273c2d5707b\">What is Leadership inSITEs?<\/h2>    <p>Incentive travel is a powerful tool with immense potential for leaders from a wide range of industries, regions, and roles, as demonstrated by the standout group of C-suite executives we spoke with for this report.<\/p>    <p>Leadership inSITEs is the latest project in SITE Foundation\u2019s research portfolio. With Leadership inSITEs, we\u2019ve purposefully departed from the data-driven narrative of this report\u2019s predecessors, our three-part Corporate inSITEs series. Instead, we\u2019ve let the stories from the executives we spoke with stand out. Each leader\u2019s remarks give strong examples of how they\u2019re advancing the business case for incentive travel within their own organizations and with their corporate peers.<\/p>    <p>This report shows firsthand what incentive travel does best \u2014 shape incredible stories where leaders help their teams discover and learn through unforgettable experiences. As you\u2019ll read, this leads to incredibly rewarding personal and professional impacts.<\/p>    <p>Thank you to every leader who generously shared their time with us, and to all of you for taking time to connect with this important research.<\/p> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-group has-white-color has-custom-site-red-background-color has-text-color has-background has-link-color wp-elements-ab52ee1a7d89770890f81f92163db3e9 is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70);box-shadow:var(--wp--preset--shadow--deep)\"> <p class=\"has-large-font-size\"><strong><em>&#8220;We evaluate the number of qualifiers we have against the sales growth and overall income perforamnce that we achieved in the same period so we can see if the data aligns &#8211; and it does. [Our incentive travel programs] also specifically drive the behaviours that we&#8217;re seeking to achieve.<\/em><\/strong><\/p>    <p class=\"has-text-align-left has-large-font-size\"><em><strong>We wouldn&#8217;t offer these programs for the length oft ime we have if we didn&#8217;t really believe that they drive buisness results. I&#8217;m a firm believer that they do.&#8221;<\/strong><\/em><\/p>    <p class=\"has-white-color has-text-color has-link-color wp-elements-3d9668a4fd72660e91dabae104ed9a89\">Jim Spradlin, Former Chief Executive Officer, GROWMARK<\/p> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-0aecd743a1fb41b6d08f2c9e42a6ca0d\">Download Leadership inSITEs<\/h2>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <p><strong>NOW.<\/strong><br>We stand at a transformational moment in time. Sustained crises and conflicts have challenged all of us to examine what matters most, what motivates us, what moves us, and what helps us make sense of the world.<\/p>    <p><strong>NEXT >>><\/strong><br>We are looking to re-connect and to attract new talent; to balance new needs, demands, and priorities. A changed world requires stronger strategies, better tools, and fresh perspectives.<\/p>    <p>Incentive travel delivers all of this and more: but you don\u2019t have to just take our word for it. Profiled here are global C-suite leaders, eager to share how incentive travel has produced transformational impacts for their teams and businesses.<\/p>    <p>The Leadership inSITEs shared here will help you jumpstart your reward and motivational strategy and use incentive travel to embrace what\u2019s \u201cnow\u201d and \u201cnext\u201d for your team.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Leadership_Insites_FullReport_FINAL_Aug5.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the full report<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/finding-1.jpg\" alt=\"\" class=\"wp-image-622 lazyload\"\/><noscript><img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/finding-1.jpg\" alt=\"\" class=\"wp-image-622 lazyload\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/finding-1.jpg 660w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/finding-1-300x225.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript><\/figure> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-group has-custom-grey-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <h2 class=\"wp-block-heading\">More content &#8230;<\/h2>    <p>We&#8217;ve distilled our full Leadership inSITEs report into standalone one-page files. These are easy to scan and review to quickly understand the major takeaways emerging from SITE Foundation&#8217;s research.<\/p>    <p>Download whatever findings from this research best help you articulate the business case for incentive travel, or review and share all five of them \u2014 crafted to help you communicate what&#8217;s now, next, and actionable for emerging and current business leaders.<\/p>    <p><strong><a href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Leadership_Insites_Finding1_FINAL_Aug5-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Finding 1 <\/a><\/strong>&#8211; INCENTIVE TRAVEL DRIVES SALES AND REWARDS THE RIGHT SALES BEHAVIORS<br><strong><a href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SN_Leadership_Insites_Finding2_WEB_v2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Finding 2<\/a> <\/strong>&#8211; INCENTIVE TRAVEL ENHANCES COMPENSATION AND OTHER EMPLOYEE BENEFITS<br><strong><a href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Leadership_Insites_Finding3_FINAL_Aug4-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Finding 3<\/a><\/strong> &#8211; INCENTIVE TRAVEL SHAPES \u2014 AND REFLECTS \u2014 CULTURES<br><strong><a href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Leadership_Insites_Finding4_FINAL_Aug4-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Finding 4<\/a><\/strong> &#8211; INCENTIVE TRAVEL CREATES UNPARALLELED HIGH-PERFORMING NETWORKS<br><strong><a href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Leadership_Insites_Finding5_FINAL_Aug4-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Finding 5<\/a><\/strong> &#8211; INCENTIVE TRAVEL HOLDS POWERFUL CIRCULAR AND TRANSFORMATIVE POTENTIAL<\/p> <\/div>    <div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> <\/div>    <div class=\"wp-block-group site-global-cta-grid is-layout-grid 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Incentive travel is a powerful tool with immense potential for leaders [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":615,"parent":564,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-613","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leadership inSITEs - SITE Global<\/title>\n<meta name=\"description\" content=\"Leadership inSITEs As the only industry association dedicated exclusively to incentive travel, SITE and SITE Foundation have earned a reputation as the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/research\/insites-series\/leadership-insites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leadership inSITEs - 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