{"id":3819,"date":"2025-06-11T00:00:00","date_gmt":"2025-06-11T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/insites-from-norma-dominguez\/"},"modified":"2025-08-27T14:17:10","modified_gmt":"2025-08-27T14:17:10","slug":"insites-norma-dominguez","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/","title":{"rendered":"inSITEs from Norma Dominguez"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span lang=\"EN-US\">As part of SITE\u2019s commitment to global accessibility and inclusivity, we\u2019re proud to highlight the contribution of Norma Dominguez.\u00a0<\/span><\/h2>    <h3 class=\"wp-block-heading\"><span lang=\"EN-US\">Norma is a strong SITE ambassador, having been a member for more than 20 years and serving as SITE Mexico\u2019s Past Chapter President.\u00a0<\/span><\/h3>    <p><span lang=\"EN-US\">Recently, Norma also pioneered the Spanish translation of SITE\u2019s <\/span><a href=\"https:\/\/siteglobal.com\/cis\"><span lang=\"EN-US\">Certified Incentive Specialist (CIS)<\/span><\/a><span lang=\"EN-US\"> materials and led the first Spanish CIS delivery, in Colombia \u2014 with plans for another training in Costa Rica, in collaboration with FIEXPO. \u00a0<\/span><\/p>    <p><span lang=\"EN-US\">Here\u2019s what has inspired Norma to stay such a committed volunteer leader.\u00a0<\/span><\/p>    <p><span style=\"-webkit-font-smoothing:antialiased;box-sizing:border-box;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;\u00a0<\/span><\/p>    <h4 class=\"wp-block-heading\"><span lang=\"EN-US\">\u00a0Q: Tell us more about how you became involved with SITE.<\/span><\/h4>    <p><span class=\"c-type__emphasis\" lang=\"EN-US\"><strong>A<\/strong><\/span><span lang=\"EN-US\">: I\u2019ve been in the hospitality industry for over 30 years. I was a hotelier for more than 10 years in Cancun, Mexico, and later joined the fascinating world of destination management companies (DMCs).<\/span><\/p>    <p><span lang=\"EN-US\">Currently, I\u2019m the Regional Sales Director for Amstar DMC. I learned about SITE thanks to my company leaders, who supported and encouraged me to join the SITE Mexico Chapter Board.<\/span><\/p>    <h4 class=\"wp-block-heading\"><span lang=\"EN-US\">Q: What led you to become a CIS instructor, and why was offering the course in Spanish important to you?<\/span><\/h4>    <p><span class=\"c-type__emphasis\" lang=\"EN-US\"><strong>A<\/strong><\/span><span lang=\"EN-US\">: I\u2019m passionate about teaching, support, guiding and developing future leaders. I believe the Spanish-speaking community is a significant force in our industry, and the best way to absorb knowledge is always in your native language.\u00a0<\/span><\/p>    <h4 class=\"wp-block-heading\"><span lang=\"EN-US\">Q: What advice would you give to other Spanish-speaking professionals who are considering CIS?<\/span><\/h4>    <p><span class=\"c-type__emphasis\" lang=\"EN-US\"><strong>A<\/strong><\/span><span lang=\"EN-US\">: Continuing professional development is very important for you to continue to advance in your career. Although everyone in our industry is proficient in English, earning this certification in your native language is a benefit you can access online starting in July 2025!<\/span><\/p>    <h4 class=\"wp-block-heading\"><span lang=\"EN-US\">Q: What role do you see the CIS program playing in the broader development of incentive travel professionals in Spanish-speaking markets?<\/span><\/h4>    <p><span class=\"c-type__emphasis\" lang=\"EN-US\"><strong>A<\/strong><\/span><span lang=\"EN-US\">: Having this certification sets you apart as an expert in incentive travel. It\u2019s the calling card that provides credibility and trust among strategic allies and future potential international clients for our Spanish-speaking destinations.<\/span><\/p>    <h3 class=\"wp-block-heading\"><em><span lang=\"EN-US\">If you are interested in learning more about providing a private CIS delivery for your company, chapter or local incentive travel professionals, contact SITE Education Specialist Tiffany Shafer at <\/span><\/em><a href=\"mailto:tshafer@siteglobal.com\"><em><span lang=\"EN-US\">tshafer@siteglobal.com<\/span><\/em><\/a><\/h3>","protected":false},"excerpt":{"rendered":"<p>Launching CIS in Spanish<\/p>\n","protected":false},"author":1,"featured_media":14837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":48,"_views_30d":16,"footnotes":""},"categories":[6],"tags":[12],"class_list":["post-3819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights"],"custom_author":{"byline":"Dallas Lyons III","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/dallas-lyons-iii.jpg","byline_email":"dlyons@siteglobal.com","author_id":"1435"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>inSITEs from Norma Dominguez - SITE Global<\/title>\n<meta name=\"description\" content=\"Launching CIS in Spanish\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"inSITEs from Norma Dominguez - SITE Global\" \/>\n<meta property=\"og:description\" content=\"Launching CIS in Spanish\" \/>\n<meta property=\"og:url\" content=\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/\" \/>\n<meta property=\"og:site_name\" content=\"SITE Global\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T14:17:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"billy@billyg.tech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"billy@billyg.tech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/\"},\"author\":{\"name\":\"billy@billyg.tech\",\"@id\":\"https:\/\/siteglobal.com\/#\/schema\/person\/beb400fd06cd6289796f2ff0bcbdba41\"},\"headline\":\"inSITEs from Norma Dominguez\",\"datePublished\":\"2025-06-11T00:00:00+00:00\",\"dateModified\":\"2025-08-27T14:17:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/\"},\"wordCount\":374,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/siteglobal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png\",\"keywords\":[\"insights\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/\",\"url\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/\",\"name\":\"inSITEs from Norma Dominguez - SITE Global\",\"isPartOf\":{\"@id\":\"https:\/\/siteglobal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png\",\"datePublished\":\"2025-06-11T00:00:00+00:00\",\"dateModified\":\"2025-08-27T14:17:10+00:00\",\"description\":\"Launching CIS in Spanish\",\"breadcrumb\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#primaryimage\",\"url\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png\",\"contentUrl\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png\",\"width\":1024,\"height\":427},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/siteglobal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"inSITEs from Norma Dominguez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/siteglobal.com\/#website\",\"url\":\"https:\/\/siteglobal.com\/\",\"name\":\"SITE Global\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/siteglobal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/siteglobal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/siteglobal.com\/#organization\",\"name\":\"Society for Incentive Travel Excellence\",\"url\":\"https:\/\/siteglobal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/siteglobal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-logo-raster.png\",\"contentUrl\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-logo-raster.png\",\"width\":711,\"height\":339,\"caption\":\"Society for Incentive Travel Excellence\"},\"image\":{\"@id\":\"https:\/\/siteglobal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/siteglobal\",\"https:\/\/www.youtube.com\/c\/SITEGlobal\",\"https:\/\/www.linkedin.com\/company\/site\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/siteglobal.com\/#\/schema\/person\/beb400fd06cd6289796f2ff0bcbdba41\",\"name\":\"billy@billyg.tech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/siteglobal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e34f08613254fd851e5f0867c4ee8a447673dfe9c05e1415b07e121dfa821ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e34f08613254fd851e5f0867c4ee8a447673dfe9c05e1415b07e121dfa821ff?s=96&d=mm&r=g\",\"caption\":\"billy@billyg.tech\"},\"sameAs\":[\"https:\/\/siteglobal.com\"],\"url\":\"https:\/\/siteglobal.com\/author\/billybillyg-tech\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"inSITEs from Norma Dominguez - SITE Global","description":"Launching CIS in Spanish","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/","og_locale":"en_US","og_type":"article","og_title":"inSITEs from Norma Dominguez - SITE Global","og_description":"Launching CIS in Spanish","og_url":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/","og_site_name":"SITE Global","article_published_time":"2025-06-11T00:00:00+00:00","article_modified_time":"2025-08-27T14:17:10+00:00","og_image":[{"width":1024,"height":427,"url":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png","type":"image\/png"}],"author":"billy@billyg.tech","twitter_card":"summary_large_image","twitter_misc":{"Written by":"billy@billyg.tech","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#article","isPartOf":{"@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/"},"author":{"name":"billy@billyg.tech","@id":"https:\/\/siteglobal.com\/#\/schema\/person\/beb400fd06cd6289796f2ff0bcbdba41"},"headline":"inSITEs from Norma Dominguez","datePublished":"2025-06-11T00:00:00+00:00","dateModified":"2025-08-27T14:17:10+00:00","mainEntityOfPage":{"@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/"},"wordCount":374,"commentCount":0,"publisher":{"@id":"https:\/\/siteglobal.com\/#organization"},"image":{"@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#primaryimage"},"thumbnailUrl":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png","keywords":["insights"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/","url":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/","name":"inSITEs from Norma Dominguez - SITE Global","isPartOf":{"@id":"https:\/\/siteglobal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#primaryimage"},"image":{"@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#primaryimage"},"thumbnailUrl":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png","datePublished":"2025-06-11T00:00:00+00:00","dateModified":"2025-08-27T14:17:10+00:00","description":"Launching CIS in Spanish","breadcrumb":{"@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#primaryimage","url":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png","contentUrl":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/06\/Global20conference20banners20-202025-06-11T195224.704-1024x427.png","width":1024,"height":427},{"@type":"BreadcrumbList","@id":"https:\/\/siteglobal.com\/blog\/insites-norma-dominguez\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/siteglobal.com\/"},{"@type":"ListItem","position":2,"name":"inSITEs from Norma Dominguez"}]},{"@type":"WebSite","@id":"https:\/\/siteglobal.com\/#website","url":"https:\/\/siteglobal.com\/","name":"SITE Global","description":"","publisher":{"@id":"https:\/\/siteglobal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/siteglobal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/siteglobal.com\/#organization","name":"Society for Incentive Travel Excellence","url":"https:\/\/siteglobal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/siteglobal.com\/#\/schema\/logo\/image\/","url":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-logo-raster.png","contentUrl":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-logo-raster.png","width":711,"height":339,"caption":"Society for Incentive Travel Excellence"},"image":{"@id":"https:\/\/siteglobal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/siteglobal","https:\/\/www.youtube.com\/c\/SITEGlobal","https:\/\/www.linkedin.com\/company\/site\/"]},{"@type":"Person","@id":"https:\/\/siteglobal.com\/#\/schema\/person\/beb400fd06cd6289796f2ff0bcbdba41","name":"billy@billyg.tech","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/siteglobal.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e34f08613254fd851e5f0867c4ee8a447673dfe9c05e1415b07e121dfa821ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e34f08613254fd851e5f0867c4ee8a447673dfe9c05e1415b07e121dfa821ff?s=96&d=mm&r=g","caption":"billy@billyg.tech"},"sameAs":["https:\/\/siteglobal.com"],"url":"https:\/\/siteglobal.com\/author\/billybillyg-tech\/"}]}},"_links":{"self":[{"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/posts\/3819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/comments?post=3819"}],"version-history":[{"count":0,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/posts\/3819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/media\/14837"}],"wp:attachment":[{"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/media?parent=3819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/categories?post=3819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/tags?post=3819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}