{"id":3773,"date":"2025-04-10T00:00:00","date_gmt":"2025-04-10T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/ai-adoption-in-events-is-nearing-critical-mass\/"},"modified":"2025-08-27T14:17:10","modified_gmt":"2025-08-27T14:17:10","slug":"ai-adoption-events-nearing-critical-mass","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/ai-adoption-events-nearing-critical-mass\/","title":{"rendered":"AI adoption in events is nearing critical mass"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/04\/AI20usage20chart.jpg\" alt=\"x\"\/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/04\/AI20usage20chart.jpg\" alt=\"x\"\/><\/noscript><\/figure>  <div class=\"OutlineElement Ltr SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;-webkit-user-drag:none;background-color:rgb(255, 255, 255);clear:both;color:rgb(0, 0, 0);cursor:text;direction:ltr;font-family:&quot;Segoe UI&quot;, &quot;Segoe UI Web&quot;, Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0px;orphans:2;overflow:visible;padding:0px;position:relative;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;user-select:text;white-space:normal;widows:2;word-spacing:0px;\"><h2><span class=\"c-type__emphasis\">The percentage of event professionals using artificial intelligence (AI) tools has grown by 60% since late 2023, according to finding\u2019s from MPI\u2019s Q1 2025 <\/span><a href=\"https:\/\/www.mpi.org\/media\/meetings-outlook\"><span class=\"c-type__emphasis\">Meetings Outlook<\/span><\/a><span class=\"c-type__emphasis\"> survey.&nbsp;<\/span><\/h2><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">In that time, the percentage of respondents who use AI regularly has nearly doubled (from 22% to 43%), while those who never use the tech has fallen nearly two-thirds (from 48% to 17%). It\u2019s clear that, whether by necessity, mandate or curiosity, more event professionals are exploring how they can benefit by leveraging AI.&nbsp;<\/p><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">&nbsp;<\/p><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">Event professionals\u2019 ability to effectively utilize AI to craft successful events has also grown notably. In this latest survey, nearly half (43%) of respondents used positive terms (\u201cgood\u201d or \u201cexcellent\u201d) to describe their AI skills\u2014that\u2019s almost a 50% increase since late 2023. On the bottom end, only 1% of respondents currently view their AI skills as \u201cterrible,\u201d down from 6%.&nbsp;<\/p><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">&nbsp;<\/p><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">The fact that 40% of respondents report \u201caverage\u201d AI skills indicates there remains a need for more\u2014and more advanced\u2014AI education in the event industry currently as well as growing alongside the tech as it advances.&nbsp;<\/p><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">&nbsp;<\/p><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">This growth in adoption of AI is inextricably linked to event professionals\u2019 sentiment toward the technology. Yet, whether rising positive sentiment led to the growth in use of AI or vice versa remains to be seen\u2014truly a \u201cchicken or egg\u201d scenario.&nbsp;<\/p><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">The percentage of event professionals expressing positive sentiment towards AI in the meeting and event industry (68%) has grown by more than one-third since late 2023. In that same time frame, negative AI sentiment among event professionals has been cut in half, now representing only 8% of respondents.&nbsp;<\/p><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">&nbsp;<\/p><p class=\"Paragraph SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;background-color:transparent;color:windowtext;font-kerning:none;font-style:normal;font-weight:normal;margin:0px;overflow-wrap:break-word;padding:0px;text-align:left;text-indent:0px;user-select:text;vertical-align:baseline;white-space:pre-wrap;\" paraid=\"880402353\" paraeid=\"{a784b42d-8c4d-491a-bc82-bf682d9a6ed9}{163}\">Of Meetings Outlook respondents who said they\u2019re lacking important knowledge and skills, 52% cited the need for more artificial intelligence (AI) education. The MPI Academy\u2019s industry-first <a class=\"Hyperlink SCXW97248491 BCX0\" style=\"-webkit-tap-highlight-color:transparent;-webkit-user-drag:none;color:inherit;cursor:text;margin:0px;padding:0px;text-decoration:none;user-select:text;\" href=\"https:\/\/www.mpi.org\/education\/certificate-programs\/ai-enhanced-event-professional-certificate\" target=\"_blank\" rel=\"noreferrer noopener\">AI-Enhanced Event Professional certificate<\/a>\u2014offered live, online\u2014is a perfect opportunity to get up to speed and immediately start leveraging the benefits of this new and rapidly evolving tech.&nbsp;<\/p><\/div>  <figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/04\/Meetings20Outlook20header.jpg\" alt=\"j\"\/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/04\/Meetings20Outlook20header.jpg\" alt=\"j\"\/><\/noscript><\/figure>    <div class=\"wp-block-group sponsored-by-block is-layout-flow wp-block-group-is-layout-flow\"> <h2 class=\"wp-block-heading\">Sponsored By<\/h2>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/04\/mpi-logo_trademark.png\" alt=\"\"\/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/04\/mpi-logo_trademark.png\" alt=\"\"\/><\/noscript><\/figure>  <\/div>","protected":false},"excerpt":{"rendered":"<p>Sponsored by MPI<\/p>\n","protected":false},"author":1,"featured_media":15353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":119,"_views_30d":42,"footnotes":""},"categories":[6],"tags":[14],"class_list":["post-3773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-sponsored"],"custom_author":{"byline":"SITE Staff","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-staff.png","byline_email":"","author_id":"473"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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