{"id":3739,"date":"2025-03-07T00:00:00","date_gmt":"2025-03-07T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/a-call-for-curiosity-to-open-site-global-conference-2025\/"},"modified":"2025-08-27T14:17:10","modified_gmt":"2025-08-27T14:17:10","slug":"call-curiosity-open-site-global-conference-2025","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/call-curiosity-open-site-global-conference-2025\/","title":{"rendered":"A call for curiosity, to open SITE Global Conference 2025"},"content":{"rendered":"<h2 class=\"wp-block-heading\">SITE Global Conference kicked off on March 3 in Tulum, Mexico, with over 500 incentive travel professionals gathered at the Hilton Tulum Riviera Maya All-Inclusive Resort to connect, learn, discover, and shape the future of our industry together.<o:p><\/o:p><\/h2>    <h3 class=\"wp-block-heading\">SITE CEO Annette Gregg began the 2025 Global Conference opening general session with an evocative call to action for everyone in SITE\u2019s community to embrace and rediscover a sense of curiosity \u2014 in what Annette described as the \u201ccomeback of curiosity.\u201d<o:p><\/o:p><\/h3>    <h3 class=\"wp-block-heading\"><span class=\"c-type__emphasis\"><strong>Doing so, she said, is key for three reasons.\u00a0<\/strong><\/span><\/h3>    <p>A strong sense of curiosity makes us smarter; breaks down walls and builds community; and adds value to the \u201cjourney itself,\u201d in Annette\u2019s view.\u00a0<o:p><\/o:p><\/p>    <p>Starting with the intelligence boost a healthy dose of curiosity brings, Annette was quick to point out that staying curious ignites the brain\u2019s \u201creward system.\u201d\u00a0<\/p>    <p>Getting curious is one of the most powerful was of teaching and learning, Annette advised, allowing us to retain more information \u2014 and ultimately, design better incentive events. Curiosity is crucial for staying ahead and becoming stale, she said.\u00a0<o:p><\/o:p><\/p>    <p>Curiosity is also a key driver in building empathy, as the second focus of the many benefits a curious mindset unlocks.\u00a0<\/p>    <p>Curiosity helps suspend judgment, Annette counseled, allowing us all to more readily suspend judgment and test our assumptions or knee-jerk reactions.\u00a0<o:p><\/o:p><\/p>    <p>This also keeps relationships fresh and helps welcome new and emerging generations into the workforce, Annette added.\u00a0<\/p>    <p>Curiosity can truly be a \u201csuperpower\u201d then, in Annette&#8217;s eyes, as we look to disrupt the cycle of loneliness impacting many of us, especially younger clients and colleagues. \u201cCuriosity can help solve that problem,\u201d Annette said.\u00a0<o:p><\/o:p><\/p>    <p>Finally, curiosity also brings value to the \u201cjourney itself\u201d when we embark on new adventures or explore a new destination, Annette explained. Especially as incentive professionals, we\u2019re too often plagued by a \u201cget it done\u201d mentality, she said, and fall victim to a world that rewards certainty.\u00a0<o:p><\/o:p><\/p>    <p>It\u2019s our duty to guard against that, Annette said, as she closed out her address to the 550+ attendees who attended this year\u2019s event in Tulum. Incentive travel needs to stay emotive and creative \u2014 and it\u2019s curiosity that will help us up our game in both of these areas.\u00a0<o:p><\/o:p><\/p>    <p>Offering up a few final words of advice, attendees were encouraged to \u201cseek to understand rather than seek to be right\u201d as they ventured throughout the next few days of programming; to ask better questions; and to ultimately seek to unlock and listen to all voices, as part of teams that reward a drive toward and reward a push to stay curious.\u00a0<o:p><\/o:p><\/p>    <p>\u201cBe curious and start building and bridging cultures,\u201d Annette exclaimed, setting off three days of destination and industry discovery that kept attendees engaged throughout the 2025 Global Conference program.\u00a0<o:p><\/o:p><\/p>","protected":false},"excerpt":{"rendered":"<p>SITE CEO Annette Gregg on &#8220;the comeback of curiosity&#8221;<\/p>\n","protected":false},"author":1,"featured_media":15688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":77,"_views_30d":14,"footnotes":""},"categories":[6],"tags":[10],"class_list":["post-3739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-inspiration"],"custom_author":{"byline":"SITE Staff","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-staff.png","byline_email":"","author_id":"473"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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