{"id":3626,"date":"2024-11-13T00:00:00","date_gmt":"2024-11-13T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/how-emerging-incentive-travel-destinations-can-win-more-business\/"},"modified":"2025-08-27T14:17:10","modified_gmt":"2025-08-27T14:17:10","slug":"how-emerging-incentive-travel-destinations-can-win-more-business","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/how-emerging-incentive-travel-destinations-can-win-more-business\/","title":{"rendered":"How emerging incentive travel destinations can win more business"},"content":{"rendered":"<h2 class=\"wp-block-heading\">During SITE\u2019s 2024 Executive Summit, held November 9-13, 2024, in Muscat, Oman, SITE CEO Annette Gregg hosted a short panel discussion featuring several agency buyers\u2019 takes on what emerging destinations like Oman need to do to win business from global outbound incentive travel markets.<o:p><\/o:p><\/h2>    <h3 class=\"wp-block-heading\">Here\u2019s a short taste of what Annette and panelists shared with local industry professionals who joined the SITE International Board of Directors (IBOD) and Senior Leadership Team in Muscat.<o:p><\/o:p><\/h3>    <h4 class=\"wp-block-heading\"><span class=\"c-type__emphasis\"><strong>Set the record straight on destination safety\u00a0<o:p><\/o:p><\/strong><\/span><\/h4>    <p>Buyers onstage represented the US, Canada, and EMEA outbound markets, and each panelist agreed: emerging destinations, especially in regions like the Middle East, sometimes have an uphill battle in fighting perceptions vs. the realities of their destinations.<o:p><\/o:p><\/p>    <p>Agency representatives Mary Clare Darland (Brightspot Incentives &amp; Events) and Cate Banfield (Wynford) both described how they informally polled colleagues before attending the Executive Summit, and said their colleagues had questions or concerns regarding safety in the region.<o:p><\/o:p><\/p>    <p>Annette pointed out though that multiple operators \u2014 from drivers who helped shuttle attendees around, to the DMC professionals who helped craft the week\u2019s program, nailed the positive talking point of Oman being named the <a href=\"https:\/\/arabiandaily.com\/oman-ranks-third-in-mena-on-global-peace-index-2024\/\">third most peaceful MENA country<\/a> in the 2024 Global Peace Index; and the fifth safest country in the world, according to <a href=\"https:\/\/arabiandaily.com\/oman-ranked-worlds-fifth-safest-country-a-haven-for-residents-and-tourists\/\">another report<\/a>.\u00a0<o:p><\/o:p><\/p>    <p>Broadcasting the right impressions around potential perceived pain points is crucial for destinations looking to win top-tier business like incentive travel programs, the panel agreed.\u00a0<o:p><\/o:p><\/p>    <h4 class=\"wp-block-heading\"><span class=\"c-type__emphasis\"><strong>Sell your destination\u2019s range<o:p><\/o:p><\/strong><\/span><\/h4>    <p>2024 SITE President Karim elMinabawy (Emeco Travel) stressed that it\u2019s important to showcase the geographical diversity many emerging destinations offer.\u00a0<o:p><\/o:p><\/p>    <p>Oman, he said, is a great example of this: explaining how he showcases to potential buyers that they can enjoy all of the perks and five-star amenities in cities like Muscat while also enjoying access to beautiful natural sites that range from the mountains, to the desert, to the seafront \u2014 all within easy range, and incredibly attractive to the EMEA and APAC clients his company works with.\u00a0<o:p><\/o:p><\/p>    <p>It&#8217;s also important to show how your destination\u2019s attractions can cater to the needs of today\u2019s qualifiers, Karim said.\u00a0<\/p>    <p>Gone are the days of spending hours at a single attraction. The more you can showcase a destination\u2019s ability to offer a lot in a short period of time, the more winning your sales proposition is \u2014 especially with added services like VIP express service at the airport, fast lanes into attractions, or quick, on-demand service as part of the accommodation experience.\u00a0<span> \u00a0<\/span><o:p><\/o:p><\/p>    <h4 class=\"wp-block-heading\"><span class=\"c-type__emphasis\"><strong>Invest in memorable FAM experiences<o:p><\/o:p><\/strong><\/span><\/h4>    <p>Attracting incentive travel programs starts with getting the word out through the correct industry channels, panelists counselled.\u00a0<o:p><\/o:p><\/p>    <p>The best way to do this right now, Mary Clare and Cate agreed, is through well-managed FAM trips. FAMs give buyers a chance to experience the destination firsthand, shaping powerful word-of-mouth testimonials they can \u2014 and will \u2014 then share on.\u00a0<o:p><\/o:p><\/p>    <p>Colleagues constantly connect with and make recommendations to others within their agency, Mary Clare said, making an agency ambassador with positive, standout memories an incredibly powerful tool for destinations to shape and then tap.\u00a0<o:p><\/o:p><\/p>    <p>Trade shows are also important, the panel noted, as is leveraging digital and social media channels to again show rather than tell what makes a destination the right fit for incentive travel visitors.\u00a0<o:p><\/o:p><\/p>    <h4 class=\"wp-block-heading\"><span class=\"c-type__emphasis\"><strong>Stronger incentives when working together<o:p><\/o:p><\/strong><\/span><\/h4>    <p>Finally, the panel also discussed the importance of suppliers working together alongside the destination\u2019s CVB, DMO, or governmental ministry to provide a strong, cohesive, collaborative incentive destination.\u00a0<o:p><\/o:p><\/p>    <p>It\u2019s important to work with airlines to guarantee strong lift into your destination, said Mary Clare. And rely on the DMO or ministry to \u201ccreate a crowd,\u201d added Karim \u2014 stressing that strong destination marketing often begins with this team creating a platform for all suppliers to then build on, together.\u00a0<o:p><\/o:p><\/p>    <h3 class=\"wp-block-heading\"><em>After a beautiful experience over the course of several days, SITE board members and senior leaders can certainty attest that Oman has true gems as a destination, ready to meet the needs of the incentive market.\u00a0<o:p><\/o:p><\/em><\/h3>    <h3 class=\"wp-block-heading\"><em>Continuing to bust myths, create more ambassadors, and curate a diverse range of experiences will ensure Oman \u2014 and other emerging destinations \u2014 offer tantalizing incentive travel options for curious, engaged qualifiers.<\/em><o:p><\/o:p><\/h3>","protected":false},"excerpt":{"rendered":"<p>Zooming in on buyer feedback from the 2024 SITE Executive Summit&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":6655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":64,"_views_30d":17,"footnotes":""},"categories":[6],"tags":[11],"class_list":["post-3626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ideas"],"custom_author":{"byline":"SITE Staff","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-staff.png","byline_email":"","author_id":"473"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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