{"id":3595,"date":"2024-10-15T00:00:00","date_gmt":"2024-10-15T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/insites-from-site-texas-member-jeorge-zepeda\/"},"modified":"2025-08-27T14:17:09","modified_gmt":"2025-08-27T14:17:09","slug":"insites-site-texas-member-jeorge-zepeda","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/insites-site-texas-member-jeorge-zepeda\/","title":{"rendered":"inSITEs from SITE Texas member Jeorge Zepeda"},"content":{"rendered":"

Incentive travel oftentimes is a MICE industry segment that many \u201cfall into.\u201d <\/span><\/h2>

For our latest Member Spotlight, SITE\u2019s Head of Membership and Chapter Engagement Dallas Lyons connected with AIC Hotel Group\u2019s Jeorge Zepeda about his fortuitous path into the industry. <\/span><\/h3>

————————— <\/p><\/div>

Q: How did you start your career in incentive travel? <\/span><\/h4>

A<\/strong>:<\/span> Like many, I fell into our amazing industry. Initially, I had a financial focus in school. A friend\/mentor noticed the joy I expressed when socializing and suggested I try hospitality. <\/span><\/p>

That\u2019s when I started my hospitality career, as a pool attendant. I eventually worked my way to the Regional Director of Sales for the Southern Plains with AIC Hotel Group, where I have proudly been for the past 14 years. <\/span><\/p>

Q: Would you have any advice for students who may be graduating and preparing to choose a hospitality \u2014 or incentive \u2014 career?<\/span><\/h4>

A<\/strong>:<\/span> It\u2019s ok not to \u201csucceed\u201d at first. Remember \u2014 everything has a learning curve. Stay focused and continue pushing for what you want to accomplish. Find a mentor that can help you see things differently, listen to the seasoned professionals around you and take the best and put into practice.<\/span><\/p>

Q: What do you find most exciting about creating unforgettable experiences? <\/span><\/h4>

A<\/strong>:<\/span> The realization of helping someone accomplish their dreamed or visioned program to elevate their guest experience to the next level is gratifying. <\/span><\/p>

Q: Do you have an experience that you\u2019ve curated that sits at the top of your \u201cunforgettable\u201d list? <\/span><\/h4>

A<\/strong>:<\/span> Many years ago I was based at the Hard Rock Hotel Vallarta in Puerto Vallarta, M\u00e9xico, and I was tasked to create an experience for industry professionals that involved learning about the destination, Mexican culture and our brand. <\/span><\/p>

I set out to the most cultural locations of the city that provided heritage, culinary and local flare, by showcasing landmarks, history, heritage, culinary and hospitality highlights of the destination that would help the participants understand the cities best attributes and reason for people to visit Puerto Vallarta and our property.<\/span><\/p>

From this I created one the best \u201cAmazing Races\u201d I\u2019ve been a part of as I, too, learned many things.<\/span><\/p>

Q: What are your bucket list destinations, and what are you looking forward to most when you visit? <\/span><\/h4>

A<\/strong>:<\/span> (1) Japan \u2014 I\u2019ll be visiting in March 2025 with my wife, 6-year-old, and 13-year-old. We are looking forward to the Japanese hospitality, authentic cuisine and culture.<\/span><\/p>

(2) New Zealand \u2014 beautiful culture and all the natural landscapes of the island. <\/span><\/p>

(3) Greece \u2014 rich history, authentic cuisine and culture.<\/span><\/p>

Wherever you may find yourself in your career, remember to enjoy every moment. Whether you are a college student choosing your career path, or an experienced veteran checking destinations off your bucket list \u2013 we have a unique opportunity to visit places and people many people only dream about. <\/span><\/em><\/h3>

And for those looking to jump in and engage: SITE Young Leaders recently launched applications for the 2025 edition of their Mentoring Members program. This 12-month mentorship program gives members opportunities to volunteer as a mentor or a mentee. <\/span><\/em><\/h3>

Learn more about SITE\u2019s mentorship program <\/span><\/em>here<\/span><\/em><\/a>, with applications for the 2025 program due by November 29, 2024.<\/span><\/em><\/h3>","protected":false},"excerpt":{"rendered":"

“Falling” into incentive travel<\/p>\n","protected":false},"author":1,"featured_media":7791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":60,"_views_30d":18,"footnotes":""},"categories":[6],"tags":[12],"class_list":["post-3595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights"],"custom_author":{"byline":"Dallas Lyons III","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/dallas-lyons-iii.jpg","byline_email":"dlyons@siteglobal.com","author_id":"1435"},"yoast_head":"\ninSITEs from SITE Texas member Jeorge Zepeda - SITE Global<\/title>\n<meta name=\"description\" content=\""Falling" into incentive travel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/blog\/insites-site-texas-member-jeorge-zepeda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"inSITEs from SITE Texas member Jeorge Zepeda - 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