{"id":3586,"date":"2024-10-03T00:00:00","date_gmt":"2024-10-03T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/with-more-incentive-planners-reporting-to-the-ceo-delivering-roi-is-a-must\/"},"modified":"2025-08-27T14:17:09","modified_gmt":"2025-08-27T14:17:09","slug":"more-incentive-planners-reporting-ceo-delivering-roi-must","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/more-incentive-planners-reporting-ceo-delivering-roi-must\/","title":{"rendered":"With more incentive planners reporting to the CEO, delivering ROI Is a must"},"content":{"rendered":"

No doubt about it, corporate incentive planners have a high-stakes role to play in their respective organizations.  <\/strong><\/h2><\/div>

Interestingly, 24% of incentive planners say they report to their company\u2019s CEO or managing director, according to a recent SITE<\/u> report<\/a>. That\u2019s nearly a quarter of all respondents who report to the top \u2014 not to the sales VP or marketing director \u2014 the CEO.  <\/p><\/div>

This surprising finding shows how mission critical incentive events are for many companies \u2014 and for good reason. They\u2019re more than a perk; they\u2019re a strategic component of business success, including attracting, hiring and retaining top employees.  <\/p><\/div>

The good news: The numbers are in favor of incentive travel planners. Companies that use non-cash rewards, including incentive travel, experience three times higher revenue increases, according to an Incentive Research Foundation study<\/u><\/a>.<\/u><\/a><\/p><\/div>

Great moments create great ROI <\/span><\/h2><\/div>

Hilton is stepping up as a partner to planners through the Hilton Incentive Collaborative<\/a>, a curated portfolio of Hilton hotels that excel at hosting and executing memorable experiences. <\/p><\/div>

\u201cIncentive travel is something that needs to be done face to face and in great locations,\u201d says Jeff Patton, Vice President of Sales Operations, Americas, Hilton. \u201cWe want to be connected to a great moment in time.\u201d <\/p><\/div>

Attendees want unique adventures <\/span><\/h2><\/div>

Attendees crave unique experiences in diverse cultures. It\u2019s the idea of being able to escape the ordinary to find refreshment and joy in the extraordinary \u2014 absorbing amazing views, trying different foods, exploring unfamiliar terrain or joining unexpected activities.  <\/p><\/div>

The Hilton Incentive Collaborative offers planners a streamlined planning process and dedicated group of experts who truly understand what it takes to create successful incentive events.  <\/p><\/div>

Imagine:  <\/h2>