{"id":331,"date":"2025-08-16T10:50:17","date_gmt":"2025-08-16T10:50:17","guid":{"rendered":"https:\/\/siteglobal.com\/?page_id=331"},"modified":"2026-01-08T13:14:36","modified_gmt":"2026-01-08T13:14:36","slug":"about-site","status":"publish","type":"page","link":"https:\/\/siteglobal.com\/about-site\/","title":{"rendered":"About SITE"},"content":{"rendered":"<div style=\"height: 60vh;\" class=\"hero-header-block wp-block-site-global-hero-header\"> \t\t\t<img decoding=\"async\" width=\"1868\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462.jpg\" class=\"hero-background-image lazyload\" alt=\"\" style=\"object-position: center;\" loading=\"eager\" fetchpriority=\"high\" data-srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462.jpg 1868w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462-300x128.jpg 300w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462-1024x439.jpg 1024w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462-768x329.jpg 768w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462-1536x658.jpg 1536w\" sizes=\"(max-width: 1868px) 100vw, 1868px\" \/><noscript><img decoding=\"async\" width=\"1868\" height=\"800\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462.jpg\" class=\"hero-background-image lazyload\" alt=\"\" style=\"object-position: center;\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462.jpg 1868w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462-300x128.jpg 300w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462-1024x439.jpg 1024w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462-768x329.jpg 768w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/807A2462-1536x658.jpg 1536w\" sizes=\"(max-width: 1868px) 100vw, 1868px\" \/><\/noscript>\t\t \t<div class=\"hero-overlay\"><\/div> \t \t\t \t<div class=\"hero-content\"> \t\t\t\t\t<div class=\"hero-breadcrumbs\"> \t\t\t\t<nav class=\"breadcrumb-nav\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/siteglobal.com\/\">Home<\/a><\/span><\/span><\/nav>\t\t\t<\/div> \t\t\t\t  \t\t \t\t<h1 class=\"hero-title\"> \t\t\tAbout SITE\t\t<\/h1> \t\t \t\t\t\t\t<div class=\"hero-subtitle\"> \t\t\t\tSociety for Incentive Travel Excellence.\t\t\t<\/div> \t\t\t<\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-ee0784aa1ab21c04cbbfd46fd6a1f2b6\">Society for Incentive Travel Excellence &#8211; SITE<\/h2>    <h4 class=\"wp-block-heading\"><strong>SITE is the only truly global business events association dedicated exclusively to incentive travel.<\/strong><\/h4>    <p>Founded in 1973, we are a professional association of 3,600+ members located in 90 countries, working in corporations, agencies, airlines, cruise companies, and across the entire destination supply chain.<\/p>    <p>We bring value to our members at both global and local chapter level by networking, online resources, education, certification, and advocacy. SITE is deeply committed to the new generation and operates a best-in-class Young Leaders program and dedicated annual conference.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/about-site\/site-board\/\">Meet the SITE board<\/a><\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> <\/div>    <div class=\"wp-block-group has-white-color has-custom-site-red-background-color has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ffa6daf4 wp-block-group-is-layout-constrained\" style=\"margin-top:9px;margin-bottom:9px;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a81efffa wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"> <h2 class=\"wp-block-heading\">Our mission and vision<\/h2> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:0;flex-basis:75%\"> <p>Our mission &#8211; to advance the business case for incentive travel &amp; motivational experiences through global connections, education and advocacy by building and bridging cultures through the transformative power of incentive travel &amp; motivational experiences.<\/p>    <p>Our Vision &#8211; to build and bridge cultures through the transformative power of incentive travel &amp; motivational experiences.<\/p>    <p>Our Strategic Pillars &#8211; Community, Education, Advocacy, Operational Excellence.<\/p>    <p class=\"has-link-color wp-elements-df09e86940e3dbcf5758733e792b31d9\"><a href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/2787-SN-Strategic-Architecture-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download a PDF of our Strategic Architecture here<\/a>.<\/p> <\/div> <\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-ff4f0c5812c0100a89ea258eda14f8aa\">Our value proposition<\/h2>    <h4 class=\"wp-block-heading\">Be part of the world\u2019s only professional association dedicated exclusively to incentive travel and its impact on individuals, destinations, businesses and society at large.<\/h4>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/beit.png\" alt=\"\" class=\"wp-image-339 lazyload\"\/><noscript><img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/beit.png\" alt=\"\" class=\"wp-image-339 lazyload\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/beit.png 660w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/beit-300x225.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h5 class=\"wp-block-heading\">According to recent research conducted by the Events Industry Council (EIC), the business events industry (or MICE, meetings, incentives, conferences, exhibitions \/ events) is worth USD$1.07 trillion.<\/h5>    <p>Constituting about 7% of this, Incentive Travel is worth around USD$75B. Incentive Travel is also the fastest growing and highest per capita spend of all business events categories and the best performing sector in \u201cGroup Travel\u201d.<\/p>    <ul class=\"wp-block-list\"> <li>1.07 trillion \u2013 all Business Events<\/li>    <li>$75 billion \u2013 Incentive Travel<\/li>    <li>Fastest growing sector<\/li>    <li>Highest per person spend<\/li>    <li>Widest economic impact<\/li>    <li>Best performing sector in \u201cGroup Travel\u201d<\/li> <\/ul> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/yl-learn.jpg\" alt=\"\" class=\"wp-image-342 lazyload\"\/><noscript><img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/yl-learn.jpg\" alt=\"\" class=\"wp-image-342 lazyload\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/yl-learn.jpg 660w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/yl-learn-300x225.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-8492c7448f0bb12137532276adb4892e\">Why SITE?<\/h2>    <ul class=\"wp-block-list\"> <li>Education and certification opportunities to help you build skills and stand out from the competition.<\/li>    <li>Access to the right incentive customers to take your business further.<\/li>    <li>Connections with a community of experts and peers around the world.<\/li>    <li>Research to keep you at the pulse of leading practices and market challenges.<\/li>    <li>Access to a community of like-minded professionals following a common creed and code of ethics.<\/li>    <li>In-person events like Incentive Summit Americas (ISA) and Incentive Summit Europe (ISE) to connect, learn and discover with other incentive travel professionals.<\/li>    <li>Digital and social media platforms connecting you to the global incentive travel community.<\/li> <\/ul> <\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> <\/div>    <div class=\"wp-block-group has-white-color has-custom-site-red-background-color has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ffa6daf4 wp-block-group-is-layout-constrained\" style=\"margin-top:9px;margin-bottom:9px;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a81efffa wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"> <h2 class=\"wp-block-heading\">Our History<\/h2> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:0;flex-basis:75%\"> <p>The first meeting of the Society of Incentive Travel Executives (the original meaning of the SITE acronym) came to order at the Americana Hotel in New York City on December 4 1973.<\/p>    <p class=\"has-link-color wp-elements-7e3dd1f921ecfe51123a0d34a321c745\">It was the beginning of the only international, professional, not-for-profit association dedicated exclusively to the pursuit of excellence in incentives.<\/p>    <p>The 11 attendees included Joel Grossman, Bob Guerriero, Chris Perks and Anne Wold-Graham. They decided that there was a place for an organisation that addressed the needs of incentive professionals and corporate end-users and that would enhance and promote the growth of the incentive travel industry through education.<\/p>    <p>Anne Wold-Graham was elected the first SITE president.<\/p>    <p>We are indebted to former SITE (1988) and SITE Foundation President, Fay Beauchine, CITE, for the beautiful presentation of the history of SITE.<\/p>    <p class=\"has-link-color wp-elements-2667db4540c1f426daff91585a92a7c3\"><a href=\"https:\/\/brojure.com\/travel-brojure\/site-s-journey\/a\/29574\/appreciating-history\">Click Here<\/a><\/p> <\/div> <\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-0c6fb7de9e6d91b99bc730cbeea29889\">SITE Strategic Plan 2026 \u2013 2028<\/h2>    <p>Our plan reflects SITE\u2019s unwavering commitment to our members and the incentive travel industry. Our planning process was designed to ensure we arrived at a plan that is both aspirational and practical. It is a dynamic road map articulating our vision for where we want to be in the future while providing concrete strategies that guide and focus all aspects of our organization.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2026\/01\/SITE-Strat-Plan-2026-2028.pdf\"><strong>Read more<\/strong><\/a><\/div> <\/div>    <div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SNE-SITE-Foundation-on-stage.jpg\" alt=\"\" class=\"wp-image-349 lazyload\" style=\"aspect-ratio:2\/3;object-fit:cover\"\/><noscript><img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SNE-SITE-Foundation-on-stage.jpg\" alt=\"\" class=\"wp-image-349 lazyload\" style=\"aspect-ratio:2\/3;object-fit:cover\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SNE-SITE-Foundation-on-stage.jpg 660w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SNE-SITE-Foundation-on-stage-300x225.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-60c1af2ef4d6dc2e3e30999de257a4f4\">SITE Foundation<\/h2>    <p>SITE Foundation was established by SITE to raise funds and support research, education, and advocacy projects on behalf of the incentive travel industry. Monies raised by SITE Foundation enable us to make the business case for incentive travel and highlight the transformational potential of travel experiences on individuals, enterprises, and communities.<\/p>    <p>SITE Foundation has recently funded certification for mid-manager level incentive travel professionals (CITP) and, with our partners Incentive Research Foundation (IRF) and Financial &amp; Insurance Conference Professionals (FICP), the Incentive Travel Industry Index (ITII).<\/p>    <p>The SITE Foundation is a registered charity holding a 501(c) (3) nonprofit organization status.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">More about SITE Foundation<\/a><\/div> <\/div> <\/div> <\/div> <\/div>    <div class=\"wp-block-group site-global-cta-grid is-layout-grid wp-container-core-group-is-layout-939194f4 wp-block-group-is-layout-grid\" style=\"margin-top:0\"><a href=\"\/join\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card1.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card1.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tSITE offers a number of options for individual and group membership\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tGo to Membership\t\t\t<\/span> \t\t<\/div> \t<\/div> <\/a>   <a href=\"\/events\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card2.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card2.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tRegister for in-person and virtual events organised by SITE HQ and our chapters\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tGo to Events\t\t\t<\/span> \t\t<\/div> \t<\/div> <\/a>   <a href=\"\/education\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card3.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card3.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tCheck out SITE\u2019s rich portfolio of webinars, online courses and educational resources\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tGo to Learn Hub\t\t\t<\/span> \t\t<\/div> \t<\/div> <\/a>   <a href=\"\/site-foundation\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card4.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card4.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tSince its formation in 1987, SITE Foundation has invested over USD$10M in our industry\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tLearn about the Foundation\t\t\t<\/span> \t\t<\/div> \t<\/div> <\/a> <\/div>    <div 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<\/div>","protected":false},"excerpt":{"rendered":"<p>Society for Incentive Travel Excellence &#8211; SITE SITE is the only truly global business events association dedicated exclusively to incentive travel. Founded in 1973, we are a professional association of 3,600+ members located in 90 countries, working in corporations, agencies, airlines, cruise companies, and across the entire destination supply chain. We bring value to our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":332,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-331","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About SITE - SITE Global<\/title>\n<meta name=\"description\" content=\"Society for Incentive Travel Excellence - SITE SITE is the only truly global business events association dedicated exclusively to incentive travel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/about-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About SITE - 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