{"id":3201,"date":"2023-01-04T00:00:00","date_gmt":"2023-01-04T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/recapping-2022-a-year-of-recovery-resumption-and-renaissance-for-incentive-travel\/"},"modified":"2025-08-27T14:17:07","modified_gmt":"2025-08-27T14:17:07","slug":"recapping-2022-year-recovery-resumption-and-renaissance-incentive-travel","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/recapping-2022-year-recovery-resumption-and-renaissance-incentive-travel\/","title":{"rendered":"Recapping 2022: a year of recovery, resumption, and renaissance for incentive travel"},"content":{"rendered":"<h2 class=\"wp-block-heading\">To close out yet another unprecedented year (maybe 2023 will be the year we can stop using that\u00a0word,\u00a0along with other p-driven\u00a0adjectives?)\u00a0SITE\u2019s final\u00a02022\u00a0webinar focused on how incentive travel demand came roaring back, with programs eager to reschedule and resume traveling.<\/h2>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2023\/01\/SN_Canada_Webinar_1920x800_v5.jpg\" alt=\"web\"\/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2023\/01\/SN_Canada_Webinar_1920x800_v5.jpg\" alt=\"web\"\/><\/noscript><\/figure>    <h3 class=\"wp-block-heading\">Here\u2019s what our\u00a0panelists\u00a0had to say about the year, along with their musings on whether we\u2019re now on the cusp of a period of revived and renewed interest\u00a0in incentive travel.\u00a0<\/h3>    <h3 class=\"wp-block-heading\"><span class=\"c-type__emphasis\">On recovery:<\/span><\/h3>    <p>This was the year of\u00a0anticipation\u00a0said\u00a0Wynford\u2019s\u00a0Cate Banfield. The floodgates opened\u00a0and incentive travel\u00a0came back with a vengeance.\u00a0This flood turned the year into one of reimagination too,\u00a0Cate\u00a0noted, as momentum built\u00a0over the course of the year.\u00a0<\/p>    <p>Cate also described how challenges\u00a0around\u00a0compression of space and resources, as well as ongoing questions\u00a0about\u00a0the best ways\u00a0to leverage hybrid and virtual solutions, added new dimensions to incentive travel\u2019s recovery story.<\/p>    <p>Michael Welsh from Accor agreed, saying their hotel teams have seen strong demand in parts of Asia\u00a0and that cities there are starting to hum again. Resort destinations in the region are particularly busy, Michael called out, as well as interest in Bangkok, Bali, Jakarta, Seoul, Tokyo, Osaka, and Singapore.\u00a0<\/p>    <p>While Accor is focused on welcoming international\u00a0travelersback, Michael also said there\u2019s interest in people wanting to stay local or domestic, broadening the bases\u00a0that\u00a0hotel properties are seeking to attract.\u00a0<\/p>    <p>Expanding destination inventories has been another\u00a0positive recovery trend, observed Destination Canada\u2019s Mark Zanetti. More than ever, groups are sourcing what he described as \u201crock you to your core\u201d incentive experiences that showcase both the breadth and depth of what\u2019s offer in a destination. Growth continued through 2022 for the DMO, Mark said, with no signs of slowing.\u00a0<\/p>    <h3 class=\"wp-block-heading\"><span class=\"c-type__emphasis\">On resumption:<\/span><\/h3>    <p>Panelists\u00a0also picked up on several\u00a0travel\u00a0trends that emerged\u00a0in\u00a02022, confirming much of what\u2019s been\u00a0<a href=\"https:\/\/siteglobal.com\/overview\/blog\">written about<\/a>\u00a0and\u00a0<a href=\"https:\/\/siteglobal.com\/research\">researched<\/a>\u00a0about incentive travel\u00a0throughout\u00a0the\u00a0year.\u00a0<\/p>    <p>It\u2019s about being unique and creative, Mark started off. The changes\u00a0and disruptions\u00a0we\u00a0collectively experienced reshaped\u00a0travel\u00a0priorities and preferences, coupled\u00a0with\u00a0renewed commitments\u00a0to\u00a0ESG metrics and\u00a0challenges from\u00a0workforce environment we\u2019d never\u00a0navigated before.\u00a0<\/p>    <p>Cate\u00a0called out\u00a0the\u00a0onslaught of information\u00a0we\u2019ve enjoyed, saying she feels in some ways like she learned more\u00a0over\u00a0the past three years than she did in the previous 20.\u00a0<\/p>    <p>Buzzwords standing out for\u00a0Cate\u00a0as\u00a0incentive\u00a0travel resumed are \u201cexperiential events\u201d and \u201ctransformational travel.\u201d We remembered just how much incentive travel can be a powerful business driver, Cate explained, which in turn makes her more empowered, dedicated, and passionate about creating experiences that resonated with qualifiers.\u00a0<\/p>    <p>An event is no longer a certain set of dates, Cate\u00a0continued. They\u2019re now opportunities to engage on a continuum, with new\u00a0approaches to developing deeper year-round strategies\u00a0connected to\u00a0incentive travel programs.\u00a0<\/p>    <p>Michael also shared, in response to an attendee\u00a0question, that hotels\u2019 abilities to\u00a0cater\u00a0for\u00a0groups during this resumption\u00a0period\u00a0varies by market. Certain destinations, he said, are not experiencing staffing challenges and can run programs largely resembling\u00a0those in the 2010s. Others though are in regions where staffing has become more challenging, creating cases where tougher business calls\u00a0will\u00a0need to be made about theservice\u00a0levels\u00a0properties\u00a0can deliver at different occupancy rates.\u00a0<\/p>    <p>Human connection is the ultimate determining factor, Michael said. He pointed to huge increases in\u00a0onsite\u00a0activity over\u00a0the last 7-9 months in different\u00a0hotel\u00a0restaurants, bars,\u00a0and lobbiesas evidence that people are truly eager to meet, talk, and interact face-to-face.<\/p>    <h3 class=\"wp-block-heading\"><span class=\"c-type__emphasis\">On renaissance:<\/span><\/h3>    <p>We are\u00a0definitely\u00a0seeing an incentive travel\u00a0renaissance, says Cate. She reiterated that people are no longer taking travel for granted, which is also causing individuals to realize how much of a driver travel is both personally and professionally.\u00a0<\/p>    <p>Travel is a universal connector, Cate stressed; and with an industry that\u2019s\u00a0focused on\u00a0promoting and encouraging transformational travel as a motivational tool \u2014 that\u2019s an\u00a0enormous\u00a0opportunity to spark a renaissance.\u00a0<\/p>    <p>Cate, along with Michael, pointed to\u00a0other positive\u00a0trends\u00a0to incorporate\u00a0into\u00a0this\u00a0renaissance period. Cate stressed the importance of\u00a0tying\u00a0DEI practices to incentive travel, while Michael focused on specific CSR and sustainability\u00a0activitiesAccor is offering to help design more holistic incentive experiences.\u00a0<\/p>    <p>Mark agreed with his industry peers, reframing the conversation slightly and stating that he views it as a renaissance period springing from a reminder. All of us as incentive professionals, he said, are being constantly reminded of what the true purpose of incentive travel is and how it affects both participants and destinations.\u00a0<\/p>    <p>Mark says he\u2019s most excited to see what comes out of chances for us to share and engage with each other as part of incentive experiences, as some of the best ways we\u2019ll be able to add value to a program beyond just the planned incentive itinerary. \u00a0<\/p>    <p>Of course, how this renaissance continues to take shape as we reformulate and return to work in a new year also depends on this community.<\/p>    <h3 class=\"wp-block-heading\"><strong><a href=\"mailto:snolan@siteglobal.com\">Let us know<\/a>\u00a0\u2014 what topics do you hope we take on in 2023?<\/strong><\/h3>    <p><em>Our thanks to Destination Canada Business Events for sponsoring our final webinar of the year!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This webinar was sponsored by Destination Canada Business Events<\/p>\n","protected":false},"author":1,"featured_media":17061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":50,"_views_30d":10,"footnotes":""},"categories":[6],"tags":[12],"class_list":["post-3201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights"],"custom_author":{"byline":"SITE Staff","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-staff.png","byline_email":"","author_id":"473"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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