{"id":3195,"date":"2022-11-03T00:00:00","date_gmt":"2022-11-03T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/four-top-takeaways-from-the-2022-incentive-travel-index\/"},"modified":"2025-08-27T14:17:07","modified_gmt":"2025-08-27T14:17:07","slug":"four-top-takeaways-2022-incentive-travel-index","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/four-top-takeaways-2022-incentive-travel-index\/","title":{"rendered":"Four Top Takeaways from the 2022 Incentive Travel Index"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span><span>The 2022 Incentive Travel Index (ITI) launched at Smart Monday during IMEX America last month, with a follow-up webinar sparking additional insights about what this year\u2019s survey reveals. <\/span><\/span><\/h2>    <p><span><span>For those who were unable to catch the in-person Smart Monday session or our mid-October webinar, have no fear. We\u2019ve distilled some of the top takes from our expert panelists here, representing sectorwide perspectives on key emerging trends in incentive travel. <\/span><\/span><\/p>    <p><span class=\"c-type__emphasis\"><strong>Both conversations focused on four main themes emerging from this year\u2019s data set: <\/strong><\/span><\/p>    <ol class=\"wp-block-list\"> \t<li><span><span>Recovery and resumption patterns<\/span><\/span><\/li> \t<li><span><span>Evolutions in incentive program design <\/span><\/span><\/li> \t<li><span><span>Destination selection trends <\/span><\/span><\/li> \t<li><span><span>Geographical and sector variances <\/span><\/span><\/li> <\/ol>    <p><span><span>Here\u2019s what our industry experts had to say about this year\u2019s Index.\u00a0 <\/span><\/span><\/p>    <h3 class=\"wp-block-heading\"><span><span><strong>Are we in the era of \u201crevenge travel\u201d for incentives, too? <\/strong><\/span><\/span><\/h3>    <p><span><span>It\u2019s no secret, with virtually everyone in our industry dealing with its many related realities: travel, including incentive travel, is back with a vengeance. <\/span><\/span><\/p>    <p><span><span>Meenaz Diamond, Senior VP of Global Sales for Accor, stressed that clients want to ensure they\u2019re getting their \u201cfirst choice\u201d of destination when planning future incentive programs. That\u2019s partially what\u2019s driving long lead times, she says. Clients aren\u2019t necessarily signing contracts, but demand is <em>definitely <\/em>there. <\/span><\/span><\/p>    <p><span><span>Craig Dooley, President of SDI Meetings &amp; Incentives, also said part of what\u2019s driving business is a notable increase in the number of clients looking to interweave business travel with more luxury elements. <\/span><\/span><\/p>    <p><span><span>We might be familiar by now with \u201cbleisure\u201d travel, Dooley said, but noted that his company is also seeing an uptick in the number of groups interested in combining more business-driven meetings with the experience of staying somewhere a bit more luxurious, and tapping into or including more incentive friendly elements to round out their agendas. <\/span><\/span><\/p>    <h3 class=\"wp-block-heading\"><span><span><strong>Bring the new, make it personal, and ensure it will WOW<\/strong><\/span><\/span><\/h3>    <p><span><span>Our panelists agreed \u2014 people want something new that strongly delivers a \u201cwow\u201d factor. Personalization is also big, stressed Dooley. Clients are now looking for a mix of activities, small group options, and a portfolio-like program design. Clients are happiest, he said, when presented with a \u201cmenu\u201d of options they can then personalize their experience from. <\/span><\/span><\/p>    <p><span><span>Jennifer Attersall, Director of Incentive Travel for Destination Canada, also shared that corporate incentive trips are shifting to incorporate more team members beyond sales staff. It\u2019s not just about rewarding sales growth, Attersall explained. Corporations are also expanding their use of incentive travel to focus on team-building, with the aim of retaining and attracting top talent. This leads to clients viewing destinations through a different lens, Attersall continued, to understand what\u2019s truly \u201cbucket list\u201d worthy for different types of qualifiers.\u00a0 <\/span><\/span><\/p>    <h3 class=\"wp-block-heading\"><span><span><strong>New \u2260 an entirely new destination <\/strong><\/span><\/span><\/h3>    <p><span><span>Most companies are at least two years out of their travel cycles, Dooley called out \u2014 meaning there\u2019s plenty of new destinations for planners to consider, but also lots of new neighborhoods, hotel properties, and other new offerings that have sprung up since 2020, even in familiar areas. <\/span><\/span><\/p>    <p><span><span>Variance is also still exists, Dooley said, with how far clients are comfortable venturing. There\u2019s still very much an appetite for locations that are convenient to get to from people\u2019s home locations, not too expensive, and offer some degree of safety and familiarity. <\/span><\/span><\/p>    <p><span><span>Diamond agreed, pointing to a desire by most people to continue traveling while being increasingly open to different ways of getting there and different activities to explore in an otherwise familiar locale. It\u2019s about identifying what will feel unique and special to your specific group, she suggested, reiterating that people are interested in what\u2019s \u201cnew\u201d without having to travel somewhere \u201cfar-flung.\u201d <\/span><\/span><\/p>    <p><span><span>It also comes down to availability, added Craig Carron, Senior VP of Sales at 360 Destination Group. Space is tight in major, tier one cities \u2014 requiring us to get more creative as an industry and re-visit cities or experiences we might be less familiar with, or be flexible in how and what is booked. <\/span><\/span><\/p>    <p><span><span>Availability for 2023 is already tough, Carron said. But we\u2019ll help each other work through it, he added, and will still create once-in-a-lifetime experiences for our attendees, just with a new spin with some uniquely creative twists. <\/span><\/span><\/p>    <h3 class=\"wp-block-heading\"><span><span><strong>Sustainability stands out when exploring regional attitudes<\/strong><\/span><\/span><\/h3>    <p><span><span>Sustainability stands out as something that\u2019s seemingly much more of a priority for survey-takers outside of North America. <\/span><\/span><\/p>    <p><span><span>Tackling the \u201cwhy\u201d behind this discrepancy and how we can go about closing attitude gaps, suggested Carron, will require organizations to examine their core values and get smart about how all parts of the incentive travel industry are using data collected throughout the industry\u2019s value chain. We have the data, he said, but need analytics to put that data to good practical use. <\/span><\/span><\/p>    <p><span><span>A good way to do this, advised Diamond, is to think about program contributions vs. compensations. It\u2019s often easier to \u201ccompensate\u201d for actions, she argued, through activities like carbon offsetting. But it\u2019s often more meaningful to explore how we can truly contribute to the communities we place incentive business in, and use our programs to develop and elevate worthy local causes and populations that stand to benefit.<\/span><\/span><\/p>    <p><span><span>We also need to remember that sustainability goes beyond environmental impacts and carbon metrics, cautioned Attersall. She stressed the importance of keeping people a central part of sustainability strategies, and exploring cultural experiences and the social impact incentive travel programs can create. This requires (and also helps build) enhanced trust between vendors, planners, and destination partners \u2014 and makes the importance of strong local relationships all the more important to a successful incentive trip.<\/span><\/span><\/p>    <p><span><span><em>For full insights and more details about who participated in this year\u2019s ITI survey, you can find all of this year\u2019s results at <\/em><a href=\"https:\/\/www.incentiveindex.com\/\"><em>incentiveindex.com<\/em><\/a><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The 2022 Incentive Travel Index (ITI) launched at Smart Monday during IMEX America last month, with a follow-up webinar sparking additional insights about what this year\u2019s survey reveals. For those who were unable to catch the in-person Smart Monday session or our mid-October webinar, have no fear. We\u2019ve distilled some of the top takes from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":62,"_views_30d":18,"footnotes":""},"categories":[6],"tags":[12],"class_list":["post-3195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights"],"custom_author":{"byline":"Sydney Nolan","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/sydney-nolan.png","byline_email":"sydney@soolnua.com","author_id":"1426"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Top Takeaways from the 2022 Incentive Travel Index - SITE Global<\/title>\n<meta name=\"description\" content=\"The 2022 Incentive Travel Index (ITI) launched at Smart Monday during IMEX America last month, with a follow-up webinar sparking additional insights about\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/blog\/four-top-takeaways-2022-incentive-travel-index\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Top Takeaways from the 2022 Incentive Travel Index - 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