{"id":3189,"date":"2022-10-05T00:00:00","date_gmt":"2022-10-05T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/slow-design-a-path-towards-sustainable-incentive-events\/"},"modified":"2025-08-27T14:17:07","modified_gmt":"2025-08-27T14:17:07","slug":"slow-design-path-towards-sustainable-incentive-events","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/slow-design-path-towards-sustainable-incentive-events\/","title":{"rendered":"Slow Design \u2013 a path towards sustainable incentive events"},"content":{"rendered":"<p><em>Thank you to Olga Walker from\u00a0<a href=\"https:\/\/goodcausetravel.co.uk\/\">GoodCause Travel &amp; Events<\/a> for this guest entry! Olga also serves as SITE Scotland&#8217;s Sustainability Ambassador.<\/em><\/p>    <h3 class=\"wp-block-heading\"><span><span><span><span lang=\"EN-GB\">Many event industry voices saw the Covid-19 pandemic industry crisis as a catalyst for change \u2014 moving sustainability toward the top of the agenda for event professionals.<\/span><\/span><\/span><\/span><\/h3>    <h3 class=\"wp-block-heading\"><span><span><span><span lang=\"EN-GB\">However, the focus of the agenda is still on how to make individual events more sustainable: by embracing hybrid forms, offsetting carbon footprints, or including well-being and meditation breaks, for example. <\/span><\/span><\/span><\/span><\/h3>    <h3 class=\"wp-block-heading\"><span><span><span><span lang=\"EN-GB\">With respect towards these actions, which assist with decarbonising individual events, this \u2018bolt-on\u2019 sustainability approach \u2014 adopting singular measures while keeping an otherwise jam-packed agenda \u2014 is not enough, and is a possible route to greenwashing. <\/span><\/span><\/span><\/span><\/h3>    <p><span><span><span><span lang=\"EN-GB\">Emerging recent academic research in events and sustainability highlights that event professionals need to move away from the question of how to make an individual event more sustainable and instead, question how events can contribute to all three pillars of the global sustainability agenda: environmental, social and economic. <\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">Events, put differently, \u201chave the potential to be model examples of harmonious balance between human activity, resource use and environmental impact, rather than hedonistic, resource gulping and garbage producing\u201d (Jones 2014). <\/span><\/span><\/span><\/span><\/p>    <p><span class=\"c-type__emphasis\"><strong><span lang=\"EN-GB\">SLOW PHILOSOPHY<\/span><\/strong><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">Slow movement, also referred to as slow philosophy, appeared as an antidote to the modern culture of overproduction and overconsumption, as well as the \u2018cult of speed\u2019 \u2014 all of which have negative effects on the environment, create ethical and social issues, and negatively impact well-being and happiness. <\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">Slow gastronomy (celebrating land-to-food connections) and slow tourism (promoting immersive connections with a destination) have become well-known terms. Both focus on quality over quantity, as well as meaningful connection.<\/span><\/span><\/span><\/span><\/p>    <p><span class=\"c-type__emphasis\"><strong><span lang=\"EN-GB\">SLOW DESIGN IN EVENTS<\/span><\/strong><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">The six principles of slow design for any product or service have been developed by Fuad Luke and Strauss (2008). We will focus on one of them in this article, as a very relevant principle for incentive events professionals. <\/span><\/span><\/span><\/span><\/p>    <p><span class=\"c-type__emphasis\"><strong><span lang=\"EN-GB\">REVEAL<\/span><\/strong><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">Spotlighting \u2018hidden gems\u2019 in incentive travel programmes is a great example of slow design and the triple bottom line approach to sustainability (environmental, socio-cultural and economic sustainability).<\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">Bringing your incentive programme to a \u2018hidden gem\u2019 location and staying there for the duration of the incentive programme:<\/span><\/span><\/span><\/span><\/p>    <ul class=\"wp-block-list\"> \t<li><span><span><span><span lang=\"EN-GB\">Offers an in-depth cultural understanding of the event location and its local community (the authentic experience)<\/span><\/span><\/span><\/span><\/li> \t<li><span><span><span><span lang=\"EN-GB\">Promotes cultural heritage<\/span><\/span><\/span><\/span><\/li> \t<li><span><span><span><span lang=\"EN-GB\">Contributes to the local pride and identity of the community<\/span><\/span><\/span><\/span><\/li> \t<li><span><span><span><span lang=\"EN-GB\">Supports the attractiveness and economic prosperity of the location in the long run<\/span><\/span><\/span><\/span><\/li> \t<li><span><span><span><span lang=\"EN-GB\">Cultivates and purposefully generates quality (vs. a jam-packed agenda focused on quantity)<\/span><\/span><\/span><\/span><\/li> \t<li><span><span><span><span lang=\"EN-GB\">Reduces the trip\u2019s carbon footprint <\/span><\/span><\/span><\/span><\/li> \t<li><span><span><span><span lang=\"EN-GB\">Enhances participant engagement (through in-depth exploration) <\/span><\/span><\/span><\/span><\/li> \t<li><span><span><span><span lang=\"EN-GB\">Promotes participant well-being (by slowing down and reflecting)<\/span><\/span><\/span><\/span><\/li> <\/ul>    <p><span><span><span><span lang=\"EN-GB\">The above will offer a more meaningful approach to a sustainable incentive event rather than a one-off corporate social responsibility (CSR) activity. <\/span><\/span><\/span><\/span><\/p>    <p><span class=\"c-type__emphasis\"><strong><span lang=\"EN-GB\">FINAL THOUGHTS<\/span><\/strong><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">Slow event design looks beyond the needs and the context of the present into the bigger picture of the future. A holistic \u2018Design for the World\u2019 paradigm replaces a pragmatic \u2018Design for the Need\u2019 one. <\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">The role of slow event designers is to activate societal behavioural change and to develop shared sustainability-focused values through design so the events industry becomes an important platform for social activism and long-term stakeholder engagement. <\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">This role challenges event designers not to \u2018hone their skills in service to a culture of consumption, but instead to view themselves as vital contributors to a planet in transition\u2019 (Pais and Strauss 2014).<\/span><\/span><\/span><\/span><\/p>    <p><span class=\"c-type__emphasis\"><strong><span lang=\"EN-GB\">REFERENCES<\/span><\/strong><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">FUAD LUKE, Alastair and Carolyn STRAUSS. 2008. &#8216;The Slow Design Principles: a New Interrogative and Reflective Tool for Design and Practice&#8217;. In Changing The Change: Design Visions, Proposals and Tools, Torino, July 2008<\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">JONES, Meegan. 2014. Sustainable Event Management: A Practical Guide. 2nd edn. Florence: Routledge<\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">MAIR, Judith and Andrew SMITH. 2021. &#8216;Events and sustainability: why making events<\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">more sustainable is not enough&#8217;. In Journal of Sustainable Tourism, 29:11-12, 1739-1755<\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">OREFICE, Chiara. 2018. Designing for events \u2013 a new perspective on event design. In International Journal of Event and Festival Management. Vol. 9 No. 1, pp. 20-33<\/span><\/span><\/span><\/span><\/p>    <p><span><span><span><span lang=\"EN-GB\">PAIS, Ana Paula and Carolyn STRAUSS. 2014. In Pursuit od Well-Being, Take it Slow. In CRISP issue #4 Well, Well, Well. October 2014<\/span><\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Thank you to Olga Walker from\u00a0GoodCause Travel &amp; Events for this guest entry! Olga also serves as SITE Scotland&#8217;s Sustainability Ambassador. Many event industry voices saw the Covid-19 pandemic industry crisis as a catalyst for change \u2014 moving sustainability toward the top of the agenda for event professionals. However, the focus of the agenda is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":57,"_views_30d":12,"footnotes":""},"categories":[6],"tags":[12],"class_list":["post-3189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights"],"custom_author":{"byline":"Olga Walker","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/olga-walker.jpg","byline_email":"","author_id":"1439"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slow Design \u2013 a path towards sustainable incentive events - SITE Global<\/title>\n<meta name=\"description\" content=\"Thank you to Olga Walker from\u00a0GoodCause Travel &amp; Events for this guest entry! 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