{"id":3152,"date":"2022-03-01T00:00:00","date_gmt":"2022-03-01T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/leadership-insites-preview-whats-top-of-mind-for-those-at-the-top\/"},"modified":"2025-08-27T14:17:07","modified_gmt":"2025-08-27T14:17:07","slug":"leadership-insites-preview-whats-top-mind-those-top","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/","title":{"rendered":"Leadership inSITEs Preview: What&#8217;s Top of Mind for Those at the Top"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2022\/03\/SN_SMUInsites_Logo_ART2028129.png\" alt=\"smu insights\"\/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2022\/03\/SN_SMUInsites_Logo_ART2028129.png\" alt=\"smu insights\"\/><\/noscript><\/figure>    <p><span><span>Debuting this September will be <em>Leadership inSITEs<\/em>, the latest in SITE Foundation\u2019s <a href=\"https:\/\/siteglobal.com\/blog\/site-foundation-2021-research-recap\">ongoing pipeline of research<\/a> that advances the business case for incentive travel. <\/span><\/span><\/p>    <p><span><span><span>Conducted <\/span><a href=\"https:\/\/siteglobal.com\/news\/new-partnership-between-site-foundation-smu-cox-school-business-seeks-understand-how-c-suite\"><span>in partnership<\/span><\/a><span> with MBA candidates from Southern Methodist University (SMU) Cox School of Business, <em>Leadership inSITEs<\/em> captures qualitative data about incentive travel use from executive professionals at the top of their industries. The SMU MBA team and SITE Foundation Research Committee then analyzed this feedback for larger trends, patterns, and insights into current best motivational practices and to determine what else is emerging during this period of growth and recovery. <\/span><\/span><\/span><\/p>    <p><span class=\"c-type__emphasis\"><strong>Initial Conclusions<\/strong><\/span><\/p>    <p><span><span>Overall, we found there is still an incredibly strong case to be made for deploying incentive travel as a motivational tool \u2014 and that c-suite leaders themselves are making an affirmative case for the use of incentive travel to motivate employees within their own organizations.\u00a0 <\/span><\/span><\/p>    <p><span><span>The leaders we spoke with clearly articulated how incentive travel is a differentiator for the companies that use it, whether aiming to drive sales, retain employees, foster a strong company culture, or a mix of rationales. <\/span><\/span><\/p>    <p><span><span>Moreover, leaders were able to share both tangible and intangible benefits their companies have experienced through many collective years of using it as part of their organizations\u2019 reward structures. <\/span><\/span><\/p>    <p><span><span>Another interesting thread that emerged from these leader conversations were trends that are clearly top of mind for the decision-makers interviewed. Emerging practices that leaders showed curiosities around included: <\/span><\/span><\/p>    <ul class=\"wp-block-list\"> \t<li><span><span>How to extend the use of incentive travel beyond sales teams<\/span><\/span><\/li> \t<li><span><span>Building out incentive travel budgets to allow for greater personalization and customization during a program<\/span><\/span><\/li> \t<li><span><span>Determining the best ways of incorporating virtual elements and details, especially to entice potential future qualifiers<\/span><\/span><\/li> \t<li><span><span>Innovative ways of incorporating meaningful CSR activities<\/span><\/span><\/li> <\/ul>    <p><span class=\"c-type__emphasis\"><strong>What\u2019s next<\/strong><\/span><\/p>    <p><span><span>We have big plans to share this research within our industry and far beyond in the weeks ahead. In addition to showcasing much of the <em>Leadership inSITEs<\/em> data we collected here on <em>Motivate <\/em>and at our upcoming <a href=\"https:\/\/siteglobal.com\/event\/site-classic\">SITE Classic event<\/a>,\u00a0we also want to be sure this work reaches the broader business community \u2014 and have exciting plans to reach toward this goal. <\/span><\/span><\/p>    <p><span><span>Stay tuned for more research updates to come throughout this year! <\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Debuting this September will be Leadership inSITEs, the latest in SITE Foundation\u2019s ongoing pipeline of research that advances the business case for incentive travel. Conducted in partnership with MBA candidates from Southern Methodist University (SMU) Cox School of Business, Leadership inSITEs captures qualitative data about incentive travel use from executive professionals at the top of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":65,"_views_30d":18,"footnotes":""},"categories":[6],"tags":[12],"class_list":["post-3152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights"],"custom_author":{"byline":"SITE Staff","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-staff.png","byline_email":"","author_id":"473"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leadership inSITEs Preview: What&#039;s Top of Mind for Those at the Top - SITE Global<\/title>\n<meta name=\"description\" content=\"Debuting this September will be Leadership inSITEs, the latest in SITE Foundation\u2019s ongoing pipeline of research that advances the business case for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leadership inSITEs Preview: What&#039;s Top of Mind for Those at the Top - SITE Global\" \/>\n<meta property=\"og:description\" content=\"Debuting this September will be Leadership inSITEs, the latest in SITE Foundation\u2019s ongoing pipeline of research that advances the business case for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/\" \/>\n<meta property=\"og:site_name\" content=\"SITE Global\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T14:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2022\/03\/christopher-burns-Kj2SaNHG-hg-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"billy@billyg.tech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"billy@billyg.tech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/\"},\"author\":{\"name\":\"billy@billyg.tech\",\"@id\":\"https:\/\/siteglobal.com\/#\/schema\/person\/beb400fd06cd6289796f2ff0bcbdba41\"},\"headline\":\"Leadership inSITEs Preview: What&#8217;s Top of Mind for Those at the Top\",\"datePublished\":\"2022-03-01T00:00:00+00:00\",\"dateModified\":\"2025-08-27T14:17:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/\"},\"wordCount\":374,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/siteglobal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2022\/03\/christopher-burns-Kj2SaNHG-hg-unsplash-scaled.jpg\",\"keywords\":[\"insights\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/\",\"url\":\"https:\/\/siteglobal.com\/blog\/leadership-insites-preview-whats-top-mind-those-top\/\",\"name\":\"Leadership inSITEs Preview: What's Top of Mind for Those at the Top - 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