{"id":3094,"date":"2022-05-20T00:00:00","date_gmt":"2022-05-20T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/so-much-more-than-incentive-lets-start-saying-impact-travel-instead\/"},"modified":"2025-08-27T14:17:07","modified_gmt":"2025-08-27T14:17:07","slug":"so-much-more-incentive-lets-start-saying-impact-travel-instead","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/so-much-more-incentive-lets-start-saying-impact-travel-instead\/","title":{"rendered":"So Much More Than Incentive: Let\u2019s Start Saying \u2018Impact Travel\u2019 Instead"},"content":{"rendered":"

Thank you to 2022 SITE Global Conference keynote speaker James Wallman for the following guest blog entry! <\/em><\/span><\/span><\/span><\/strong><\/h2>

The clue has always been in the name: since its inception, incentive travel has been seen as a carrot, a reward for a job well done. Of course, the aim is to give people a nudge after, as well as before. <\/span><\/span><\/span><\/p>

But travel that\u2019s designed right has the potential to do so much more, as new evidence is now making abundantly clear. That evidence \u2014 discovered by scientists at universities such Harvard, British Columbia, Tokyo, and Oxford \u2014 has become even more relevant as Covid has catalysed trends in the world of work.<\/span><\/span><\/span><\/p>

Let\u2019s begin with one key piece of scientific evidence: as Andrew Oswald at Warwick University has shown, happier employees are 12% more productive.<\/span><\/span><\/span><\/p>

Let\u2019s add a second piece of evidence, as laid out in my book Stuffocation<\/em> and also an article I wrote for New Scientist<\/em><\/a> <\/em>that experiences make people happier than things. <\/span><\/span><\/span><\/p>

If I was a teacher with a blackboard \u2014 oops, showing my age \u2014 if I was a virtual teacher using a Miro board, I\u2019d write that up as an equation: <\/span><\/span><\/span><\/p>

\u201cExperiences (such as travel) => happier employees => more productive employees\u201d<\/em><\/span><\/span><\/span><\/p>

Now let\u2019s consider two key macrotrends. First, there\u2019s VUCA \u2014 volatility, uncertainty, complexity, and ambiguity \u2014 which will be a defining feature of life in the 2020s.<\/span><\/span><\/span><\/p>

Second, work is changing dramatically. From the \u201c5 and 2\u201d \u2014 five days in the office, two at the weekend, to the \u201c3-2-2\u201d \u2014 including two days working at home. <\/span><\/span><\/span><\/p>

I think of this as the \u201cMartini way of working\u201d. Remember the old 1980s ad, \u201canytime, anyplace, anywhere\u201d? Perhaps better is the term Julia Hobsbawm, chair of think tank Demos\u2019s The Workshift Commission uses as the title for her new book, <\/span><\/span><\/span><\/p>

The Nowhere Office<\/em>. <\/span><\/span><\/span><\/p>

This shift to work that\u2019s asynchronous, place agnostic and actively distributed will continue. And yet, we\u2019re still humans, extravert, introvert, and ambivert. Yes, we like time alone, to do deep work. But we\u2019re also deeply social. So how to create a team out of a group of individuals? Again, this is where travel will play an ever increasingly important role in work.<\/span><\/span><\/span><\/p>

Let\u2019s head back to the science again to see why. We now know that experiences make people happier, improve their relationships, and increase their resilience \u2014 and hence, the likelihood that they\u2019ll be productive employees who work together to drive the business forward.<\/span><\/span><\/span><\/p>

To be clear, any experience should do this, to an extent. But, as an emerging wave of science is showing, some will do this job better than others. As I showed in my recent book Time And How To Spend It<\/em>, just as there are junk foods and there are superfoods, there are also junk experiences and there are \u2018superfood\u2019 experiences. <\/span><\/span><\/span><\/p>

If you want to deliver \u201csuperfood\u201d travel experiences, the sort that are far more likely to impact wellbeing, relationships, resilience \u2014 and productivity and successful outcomes at work \u2014 you could follow the seven science-based principles in Time And How To Spend It<\/em>. <\/span><\/span><\/span><\/p>

But of course, you may want to go further than this. In this age of experientialism and the Experience Economy, there are many more approaches. There\u2019s a burgeoning tribe of people making fascinating discoveries in the art and science of impactful experience design. <\/span><\/span><\/span><\/p>

That\u2019s why I sit on the exec committee of the Experience Research Society<\/a> and why I founded the World Experience Organization<\/a> to provide a platform for the world\u2019s greatest experience designers to connect, learn, and share tools, tricks, techniques, frameworks that make experiences even more impactful. <\/span><\/span><\/span><\/p>

You probably already create fantastic travel experiences. But those at the top know, like elite sportspeople, you can always improve. <\/span><\/span><\/span><\/p>

Whether you come join the WXO \u2014 and I met and heard from many outstanding experience designers at SITE in Dublin \u2014 or you simply look into this exciting science, art, and craft of experience design, the more that incentive travel experts realise that they are delivering not just incentive, but impact \u2014 and the more that they sell their services based on this idea of \u2018impact\u2019 rather than \u201cincentive\u201d, the sooner the perception of the industry will shift from nice-to-have to must-have.<\/span><\/span><\/span><\/p>

So, who\u2019s with me? Should we rename incentive travel as \u2018impact travel\u2019?<\/span><\/span><\/span><\/p>

Curious about James\u2019 work with the World Experience Organization? SITE Global attendees can save 20 percent on their membership. To apply, simply visit the <\/em>WXO homepage<\/em><\/a> and click the APPLY button.<\/em><\/span><\/span><\/span><\/p>

https:\/\/www.youtube.com\/watch?v=hkqw4ZW0TgM <\/div> <\/figure> <\/p>","protected":false},"excerpt":{"rendered":"

Thank you to 2022 SITE Global Conference keynote speaker James Wallman for the following guest blog entry! The clue has always been in the name: since its inception, incentive travel has been seen as a carrot, a reward for a job well done. 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