{"id":3091,"date":"2022-05-12T00:00:00","date_gmt":"2022-05-12T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/where-airbnb-leads-will-incentive-travel-follow\/"},"modified":"2025-08-27T14:17:07","modified_gmt":"2025-08-27T14:17:07","slug":"where-airbnb-leads-will-incentive-travel-follow","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/where-airbnb-leads-will-incentive-travel-follow\/","title":{"rendered":"Where Airbnb leads, will incentive travel follow?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span><span>Airbnb\u2019s summer 2022 release was announced this week, with the company positioning the rollout of three new features as \u201cthe biggest change to Airbnb in a decade.\u201d <\/span><\/span><\/h2>    <p><span><span>More information about the release is available on Airbnb\u2019s website <a href=\"https:\/\/news.airbnb.com\/2022-summer-release\/\">here<\/a>, for travel techies to geek out over. Two features caught our eyes however as potential trends for smart incentive travel professionals to capitalize on. \u00a0<\/span><\/span><\/p>    <p><span class=\"c-type__emphasis\"><strong>The introduction of \u201cAirbnb Categories\u201d<\/strong> <\/span><\/p>    <p><span><span>Says Airbnb, in its official press release: <\/span><\/span><\/p>    <blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> <p><span><span><em>Millions of people are now more flexible about where they live and work. But travel search has been the same for 25 years \u2014 you enter a location and dates into a search box. Most of us can only think of a few dozen cities to type into the search box.<\/em><\/span><\/span><\/p> <\/blockquote>    <p><span><span>This led Airbnb to develop its new \u201cCategories\u201d feature \u2014 where would-be renters can search for a <em>type <\/em>of room or property to stay in rather than searching by destination first. <\/span><\/span><\/p>    <p><span><span>Translating this thinking to incentive travel, should we be exploring ways to let the \u201cwow\u201d and awe factors of hotels and other accommodation lead when planning incentive experiences, instead of the destination itself?<\/span><\/span><\/p>    <p><span><span>This would seemingly contradict trends identified as recently as March 2022. Research published in Edition 3 of <a href=\"https:\/\/siteglobal.com\/corporate-insites\">Corporate inSITEs<\/a>, for example, found that destination appeal was the top selection criteria corporate end-users consider when planning incentive trips. Notably though, infrastructure ranked a close second. \u00a0<\/span><\/span><\/p>    <p><span><span>While incentive planners are highly unlikely to start booking swaths of Airbnbs (though maybe they will, if you truly can search for entire castles to rent out per Airbnb CEO Brian Chesky\u2019s <a href=\"https:\/\/twitter.com\/bchesky\/status\/1524372742048718848?s=20&amp&t=s73Jd-WpZZQn5qT4ctY4_g\">demonstration<\/a>!) it\u2019s worth keeping an ear on conversations and participant preferences to see whether the appeal and prominence of properties themselves start dominating rather than overall destination appeal. <\/span><\/span><\/p>    <p><span><span>As an aside, Airbnb also claims their Categories feature will introduce people to places they would not have found otherwise \u2014 encouraging visits to \u201cnew locations beyond the same popular destinations.\u201d <\/span><\/span><\/p>    <p><span><span>With the entire global tourism industry concerned about over-tourism, it\u2019s also worth tracking Airbnb\u2019s efforts to see if this approach offers innovative solutions we could adopt for incentive travel, to realize similar benefits. <\/span><\/span><\/p>    <p><span class=\"c-type__emphasis\"><strong>A second feature to study: \u201cSplit Stays\u201d<\/strong><\/span><\/p>    <p><span><span>COVID-19 has changed the way we live and work. We\u2019ve already shared a few thoughts on how to translate incentive travel experiences for <a href=\"https:\/\/siteglobal.com\/blog\/rethinking-incentive-travel-remote-and-hybrid-workers\">increasingly remote and hybrid teams<\/a>. <\/span><\/span><\/p>    <p><span><span>Airbnb\u2019s Split Stays feature is very much on trend, targeting an increasing number of travelers staying in a destination for a week or more by giving them an option to divide their stay between two separate listings. <\/span><\/span><\/p>    <p><span><span>Consider how we might translate this concept to incentive travel. Accommodation could be split between sister properties to offer guests two unique experiences, and would allow hotels to fit more programs into a week without having to block rooms for a full 5 or 7-day stay.<\/span><\/span><\/p>    <p><span><span>There\u2019s the potential to reduce a program\u2019s climate impacts, if itineraries can be divided so that qualifiers stay closer to where activities will take place and time can be split between different sides or neighborhoods of a destination. <\/span><\/span><\/p>    <p><span><span>Splitting could also simply provide a change of scenery or re-set the tone, especially if an incentive is combined with a meeting or sales kickoff.\u00a0\u00a0 <\/span><\/span><\/p>    <p><span><span>Undoubtedly some savvy companies and planners may have already been pursuing strategies like this. But for those who haven\u2019t yet, doing so now could help creatively overcome some of the challenges we currently face such as staffing and supply chain shortages. <\/span><\/span><\/p>    <p><span><span>Exploring a \u201csplit stay\u201d model for incentive travel may require more upfront work, but could smooth challenges down the line by lessening demand on a single property and distributing workloads on resort and hotel teams \u2014 which could very well pay off in terms of qualifier satisfaction. <\/span><\/span><\/p>    <p><span><span>We\u2019ll see whether these two strategies pay off for Airbnb. But if Chesky and his team find success, what\u2019s to stop our industry from doing the same?<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Airbnb\u2019s summer 2022 release was announced this week, with the company positioning the rollout of three new features as \u201cthe biggest change to Airbnb in a decade.\u201d More information about the release is available on Airbnb\u2019s website here, for travel techies to geek out over. Two features caught our eyes however as potential trends for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":56,"_views_30d":16,"footnotes":""},"categories":[6],"tags":[11],"class_list":["post-3091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ideas"],"custom_author":{"byline":"SITE Staff","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-staff.png","byline_email":"","author_id":"473"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where Airbnb leads, will incentive travel follow? - SITE Global<\/title>\n<meta name=\"description\" content=\"Airbnb\u2019s summer 2022 release was announced this week, with the company positioning the rollout of three new features as \u201cthe biggest change to Airbnb in a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/blog\/where-airbnb-leads-will-incentive-travel-follow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Airbnb leads, will incentive travel follow? 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