{"id":3079,"date":"2022-03-01T00:00:00","date_gmt":"2022-03-01T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/whats-the-story\/"},"modified":"2025-08-27T14:17:07","modified_gmt":"2025-08-27T14:17:07","slug":"whats-story","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/whats-story\/","title":{"rendered":"What\u2019s the story?"},"content":{"rendered":"

There\u2019s a line from Lin-Manuel Miranda\u2019s Hamilton<\/em> that\u2019s been running through my head \u2013or multiple lines, rather, from

https:\/\/youtu.be\/ppXigfLHZog <\/div> <\/figure> “>the musical\u2019s final number<\/a> about who tells your story and the impact that storyteller has on shaping your legacy. <\/span><\/span><\/p>

Maybe it\u2019s the result of the Presidents\u2019 Day holiday this week in the US. Or chalk it up to similar storytelling themes running through my Netflix picks as of late. I will admit to bingeing both the latest Shonda Rhimes mini-series, Inventing Anna <\/em>and to a long-distance watch of The Tinder Swindler <\/em>a couple of weekends ago with a friend. <\/span><\/span><\/p>

The stories that unfolded over both of these screenings were anything but simple. Filled with hairpin turns and so many dubious characters, you find yourself feeling at times like you\u2019ve lost the plot and are not quite sure whose narrative to fully trust (Sidenote, I\u2019m also accepting nominations for more, shall we say, \u201cclassic\u201d picks for future viewing. SITE\u2019s CMO, P\u00e1draic Gilligan, has already made me promise to add Glengarry Glen Ross <\/em>to my watch list!). <\/span><\/span><\/p>

The most likely reason why storytelling is top of mind for me though is almost certainly down to the impressions I had after reviewing findings from a recent SITE Foundation research project that will be shared later this spring. <\/span><\/span><\/p>

I was fascinated as I listened to interview after interview conducted as part of this work with high-level corporate leaders at how despite the many differences that exist amongst the industries they work in, the kinds of businesses they manage, and the way they use incentive travel, they still all reached the same conclusion: the benefits of incentive travel are unparalleled in their eyes, from the memories it creates, the results it drives, and the impressions it leaves. \u00a0\u00a0<\/span><\/span><\/p>

And unlike my recent Netflix queue, where everyone in the stories I\u2019ve been consuming there seem like they\u2019re on different pages or even in entirely different chapters, the story emerging from this leader-driven incentive travel research is straightforward. It\u2019s simple. Most important, it\u2019s incredibly powerful. <\/span><\/span><\/p>

But if Hollywood blockbusters have taught us anything, with great power comes great responsibility. Luckily for us, however, we have so many people willing to share this awesome responsibility of telling our <\/em>story about the power of incentive travel. <\/span><\/span><\/p>

There\u2019s our many fantastic SITE members, ready to engage globally and locally. There are the corporate leaders who feature in this research, and their hard-working employees whose efforts are what make these programs standout experiences each year. And, excitingly, there\u2019s plenty of untapped potential in the wider business landscape. <\/span><\/span><\/p>

The options are endless, and we\u2019re certainly excited about the plots still to come. For now though, I\u2019ll end with a final thought to mull on. As we collectively consider the next lines of dialogue to be written, who else should be telling this incredible story about incentive travel \u2014 and who do we need to make sure is listening, too? <\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

Maybe it\u2019s the result of the Presidents\u2019 Day holiday this week in the US. Or chalk it up to similar storytelling themes running through my Netflix picks as of late. I will admit to bingeing both the latest Shonda Rhimes mini-series, Inventing Anna and to a long-distance watch of The Tinder Swindler a couple of […]<\/p>\n","protected":false},"author":1,"featured_media":11988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":52,"_views_30d":22,"footnotes":""},"categories":[6],"tags":[11],"class_list":["post-3079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ideas"],"custom_author":{"byline":"Sydney Nolan","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/sydney-nolan.png","byline_email":"sydney@soolnua.com","author_id":"1426"},"yoast_head":"\nWhat\u2019s the story? - SITE Global<\/title>\n<meta name=\"description\" content=\"There\u2019s a line from Lin-Manuel Miranda\u2019s Hamilton that\u2019s been running through my head \u2013or multiple lines, rather, from\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/blog\/whats-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s the story? 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