{"id":3036,"date":"2022-01-05T00:00:00","date_gmt":"2022-01-05T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/why-incentive-travel-will-be-more-important-than-ever-to-the-future-of-work\/"},"modified":"2025-08-27T14:17:06","modified_gmt":"2025-08-27T14:17:06","slug":"why-incentive-travel-will-be-more-important-ever-future-work","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/why-incentive-travel-will-be-more-important-ever-future-work\/","title":{"rendered":"Why incentive travel will be more important than ever to the future of work"},"content":{"rendered":"<p><span><span>A new year always signals a new wave of predictions as to what the next 365 days will hold. In this sea of insights, <a href=\"https:\/\/cielarose.medium.com\/the-future-of-work-2022-1e1da7503627\">a post from Dr. Ciela Hartanov<\/a>, a human behavior expert and the former Head of Practice, Innovation, &amp; Strategy at Google, jumped out \u2014 especially since we as incentive travel professionals are perfectly positioned to serve up answers to three critical questions she raises about the future of work (no Google searching required!). \u00a0<\/span><\/span><\/p>    <h2 class=\"wp-block-heading\"><span><span>Rethinking culture<\/span><\/span><\/h2>    <p><span><span>It\u2019s not about when\/if\/how the office will remerge, states Dr. Hartanov. The better question, she says, is \u201chow does cultural fabric continue to be weaved when there are no clear or common ways for connecting?\u201d <\/span><\/span><\/p>    <p><span><span>One answer should be instantly obvious for this audience: incentive travel. The kinds of experiences we craft as incentive travel professionals are fantastic ways of weaving this cultural fabric Dr. Hartanov stresses \u2014 and provide clear, common ways for connecting. <\/span><\/span><\/p>    <p><span><span>Organizational culture, Dr. Hartanov goes on to describe, is shaped by purpose. By designing programs and experiences that have purposeful goals at their center, our industry will easily make the case for itself over and over again as one with an integral role to play in helping organizations stay close-knit. <\/span><\/span><\/p>    <h2 class=\"wp-block-heading\"><span><span>Reflecting back employee demands<\/span><\/span><\/h2>    <p><span><span>\u201cIt is not just about more pay or more security,\u201d writes Dr. Hartanov further down, \u201cbut a demand for organizations to rethink what they are to employees and society alike.\u201d <\/span><\/span><\/p>    <p><span><span>This \u201cGreat Reawaking\u201d is something MICE professionals have been incorporating into our work for years now. Still, it\u2019s increasingly urgent to work with clients when crafting programs to ensure the things Dr. Hartanov says employees are prioritizing more than ever \u2014 safety, caring, security, and a \u201cmore actualized organization that cares about the existential crises facing society\u201d \u2014 feature prominently in events, agendas, and itineraries. <\/span><\/span><\/p>    <h2 class=\"wp-block-heading\"><span><span>Redefining leadership expectations<\/span><\/span><\/h2>    <p><span><span>Managers\u2019 roles must shift, explains Dr. Hartanov, in the final part of her post. Managers will need to become curators, conveners, and carers. It\u2019s this middle word \u2014 convener \u2014 that seemingly points to managers further emerging as excellent partners we can tap when looking to shape incentive and motivational experiences. <\/span><\/span><\/p>    <p><span><span>Equally important in getting this new management equation right is rethinking the often-overwhelming set of expectations managers have historically been saddled with. Dr. Hartanov advocates for managers to \u201cfocus most squarely on where they are essential\u201d rather than try to shoehorn themselves into a half-dozen or more roles. We\u2019re obviously a bit biased, but it\u2019s hard to think of a more powerful opportunity for a management board or leadership team to reinforce their roles, align on purpose, and have focused and intentional conversations than a powerful incentive trip\u2026<\/span><\/span><\/p>    <p><span><span>Dr. Hartanov\u2019s musings are just a start in what we know incentive travel can do and how it can influence the ways we work. We look forward to celebrating all of the many transformative, empowering moments our community is set to create throughout 2022! <\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A new year always signals a new wave of predictions as to what the next 365 days will hold. In this sea of insights, a post from Dr. Ciela Hartanov, a human behavior expert and the former Head of Practice, Innovation, &amp; Strategy at Google, jumped out \u2014 especially since we as incentive travel professionals [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":66,"_views_30d":18,"footnotes":""},"categories":[6],"tags":[12],"class_list":["post-3036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights"],"custom_author":{"byline":"SITE Staff","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-staff.png","byline_email":"","author_id":"473"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why incentive travel will be more important than ever to the future of work - SITE Global<\/title>\n<meta name=\"description\" content=\"A new year always signals a new wave of predictions as to what the next 365 days will hold. 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