{"id":2999,"date":"2021-11-01T00:00:00","date_gmt":"2021-11-01T00:00:00","guid":{"rendered":"https:\/\/siteglobal.com\/going-solo-incentive-travel\/"},"modified":"2025-08-27T14:17:06","modified_gmt":"2025-08-27T14:17:06","slug":"going-solo-incentive-travel","status":"publish","type":"post","link":"https:\/\/siteglobal.com\/blog\/going-solo-incentive-travel\/","title":{"rendered":"Going Solo &#8211; Incentive Travel"},"content":{"rendered":"<p>With COVID-19 throwing the proverbial monkey wrench into group incentive reward programs, individual incentives may be a winning way to keep employees motivated. While most are looking forward to returning to events and travelling again, a yearning for individual experiences and a general hesitancy about being in a large group is driving the individual trip trend.<\/p>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2021\/11\/46858bc84d49b7d38ba70a3c2f956002-1.jpg\" alt=\"fbg\"\/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2021\/11\/46858bc84d49b7d38ba70a3c2f956002-1.jpg\" alt=\"fbg\"\/><\/noscript><\/figure>    <p>Recent research from the Incentive Travel Foundation (IRF) 2021 Trends Report states \u201cthere will likely be an increase in individual travel awards and small group incentive trips as some travellers may be reluctant to gather in larger groups. Travel gift cards and resort gift cards are being used as rewards, as well as platforms with a variety of options, such as bespoke bookings and certificates for stays that include transport and activities.\u201d In addition, the 2021 Destination White Paper, also by the IRF, reports 84% of participants considered individual incentive travel as \u201cvery or extremely motivating.\u201d Nearly two thirds favoured an incentive trip staying in a private unit that is part of a larger resort, or an individual travel experience staying in a private vacation residence with a companion.<\/p>    <p>These results echo some findings of Creative Group Inc., based in Toronto, with post event surveys. Manon Dicaire, CMP, senior vice- president, business development, Canada, says millennials are driving the desire for individual travel. \u201cMillennials started changing how our post-event surveys were polling,\u201d she says. \u201cThey want us to provide more individual experiences of their choice while on an incentive trip\u2014we started noticing this a few years ago.\u201d<\/p>    <p>Jamie Schwartz is senior director of individual performance strategy, also with Creative Group but based in Chicago. She says, \u201cswapping out a group for an individual travel package skews younger\u2014they want more autonomy to choose where they want to go. The pandemic presented an opportunity to amplify something we were already doing, to add on to our existing offerings.\u201d<\/p>    <p>Most incentive travel concentrates on the top 20% of high-sales achievers. Schwartz believes individual travel has even more potential to motivate the next tier of sales people. \u201cMaking a 5% shift in the middle sales tier can increase revenue up to 70%. Giving them a taste for individual travel could really make an impact.\u201d<\/p>    <p>And making an impact is what Creative Group did do, in terms of winning a Society for Incentive Travel Excellence (SITE) Crystal Award in 2020. The award recognized Creative Group for its lightning-fast response to convert a 600-person incentive trip to individual trips for top-tier winners.<\/p>    <p>Domestically, Creative Group has been busy creating hundreds of individual travel trips for Canadian incentive winners. \u201cWe don\u2019t know to what degree individual travel will go,\u201d says Dicaire, \u201cit doesn\u2019t replace an existing program, it will trigger an additional offering. When needed, we utilize long-term partners to assist with travel redemption or work with our parent company\u2014Direct Travel\u2014to act as a travel concierge for travel redemption. Package offerings are pre- designed and participants have up to three years to redeem them.\u201d Dicaire notes the overwhelming desire for Canadians, so far, is individual incentive travel to Hawaii, once the border to the US reopens.<\/p>    <p>https:\/\/player.vimeo.com\/video\/508932245<\/p>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2021\/11\/ignite_magazine_logo-1.png\" alt=\"ghgf\"\/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2021\/11\/ignite_magazine_logo-1.png\" alt=\"ghgf\"\/><\/noscript><\/figure>","protected":false},"excerpt":{"rendered":"<p>With ongoing uncertainty and conflicting international messages about safe travel, the rise of individual incentive trips is one way to reward and retain deserving employees<\/p>\n","protected":false},"author":1,"featured_media":8730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_views_all":67,"_views_30d":27,"footnotes":""},"categories":[6],"tags":[10],"class_list":["post-2999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-inspiration"],"custom_author":{"byline":"SITE Staff","byline_avatar":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-staff.png","byline_email":"","author_id":"473"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Going Solo - Incentive Travel - SITE Global<\/title>\n<meta name=\"description\" content=\"With ongoing uncertainty and conflicting international messages about safe travel, the rise of individual incentive trips is one way to reward and retain deserving employees\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/blog\/going-solo-incentive-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Solo - Incentive Travel - SITE Global\" \/>\n<meta property=\"og:description\" content=\"With ongoing uncertainty and conflicting international messages about safe travel, the rise of individual incentive trips is one way to reward and retain deserving employees\" \/>\n<meta property=\"og:url\" content=\"https:\/\/siteglobal.com\/blog\/going-solo-incentive-travel\/\" \/>\n<meta property=\"og:site_name\" content=\"SITE Global\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T14:17:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2021\/11\/hanson-lu-doSvJDitJrQ-unsplash20copy-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"billy@billyg.tech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"billy@billyg.tech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/siteglobal.com\/blog\/going-solo-incentive-travel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/siteglobal.com\/blog\/going-solo-incentive-travel\/\"},\"author\":{\"name\":\"billy@billyg.tech\",\"@id\":\"https:\/\/siteglobal.com\/#\/schema\/person\/beb400fd06cd6289796f2ff0bcbdba41\"},\"headline\":\"Going Solo &#8211; 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