{"id":1717,"date":"2025-08-20T10:24:03","date_gmt":"2025-08-20T10:24:03","guid":{"rendered":"https:\/\/siteglobal.com\/?page_id=1717"},"modified":"2025-08-30T09:48:45","modified_gmt":"2025-08-30T09:48:45","slug":"about-incentive-travel","status":"publish","type":"page","link":"https:\/\/siteglobal.com\/about-incentive-travel\/","title":{"rendered":"What is Incentive Travel"},"content":{"rendered":"<div style=\"height: 60vh;\" class=\"hero-header-block wp-block-site-global-hero-header\"> \t\t\t<img decoding=\"async\" width=\"1867\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg\" class=\"hero-background-image lazyload\" alt=\"\" style=\"object-position: center;\" loading=\"eager\" fetchpriority=\"high\" data-srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg 1867w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731-300x129.jpeg 300w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731-1024x439.jpeg 1024w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731-768x329.jpeg 768w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731-1536x658.jpeg 1536w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><noscript><img decoding=\"async\" width=\"1867\" height=\"800\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg\" class=\"hero-background-image lazyload\" alt=\"\" style=\"object-position: center;\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg 1867w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731-300x129.jpeg 300w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731-1024x439.jpeg 1024w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731-768x329.jpeg 768w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731-1536x658.jpeg 1536w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><\/noscript>\t\t \t<div class=\"hero-overlay\"><\/div> \t \t\t \t<div class=\"hero-content\"> \t\t\t\t\t<div class=\"hero-breadcrumbs\"> \t\t\t\t<nav class=\"breadcrumb-nav\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/siteglobal.com\/\">Home<\/a><\/span><\/span><\/nav>\t\t\t<\/div> \t\t\t\t  \t\t \t\t<h1 class=\"hero-title\"> \t\t\tWhat is Incentive Travel\t\t<\/h1> \t\t \t\t\t\t\t<div class=\"hero-subtitle\"> \t\t\t\tMaking the business case for incentive travel\t\t\t<\/div> \t\t\t<\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-7b74877b7df14ee5339138831c1d21ed\">What is Incentive Travel?<\/h2>    <p class=\"has-large-font-size\"><strong>Reward and Recognition \u2013 why use incentive travel?<\/strong><\/p>    <p>In its purest sense, Incentive Travel is a performance enhancement tool used to inspire outstanding workplace behaviours against clearly defined goals.<\/p>    <p>It\u2019s a key part of the reward and recognition programs that organisations offer to motivate, incentivise and inspire outstanding performance amongst their workforces.<\/p>    <p>Cash bonuses, premium merchandise, memberships and flexible benefits are other types of reward typically offered by organisations:<\/p>    <p>Cash bonuses are widely deployed in organisations to reward performance. They have the advantage of being easy to implement and everyone understands the value of cash.<\/p>    <p>That said, they are ephemeral, here today, gone tomorrow. Cash often gets absorbed into a qualifier\u2019s regular expenses so there is little to associate the reward with the organisation that offers it and the reward can be easily forgotten.<\/p>    <p>Merchandise is often used as a reward instead of cash and this is usually for fiscal reasons. The merchandise used in incentive programs is usually high end or luxury, ie, something a qualifier would not normally purchase on their own behalf.<\/p>    <p>However, no matter how high-end or premium, the merchandise has a known price so it places a finite value on the reward. It may be validating for the qualifier to have an over-sized TV screen, but the sense of validation may be short lived as there will always be bigger and better TV screens.<\/p>    <p>Some organisations offer memberships (golf club, gym, yoga etc) and benefits tailored to the specific needs and interests of the qualifer.<\/p>    <p>These rewards are already more enduring in their value to a qualifer than cash and merchandise, but they still have a finite value and place a specific price on the extraordinary effort that a qualifier made to get them.<\/p>    <p>Winning a place on an incentive travel program, however, has clear advantages over all the other tried and tested rewards. The principal advantage is that it\u2019s \u201cpriceless\u201d, offering an extraordinary travel experience, comprised of experiences not available in a tourist brochure. When planned well, these travel experiences can be deeply impactful, even transformational for the qualifier.<\/p>    <p>There are other benefits, too. Incentive travel is usually offered to a qualifier PLUS a significant other. Thus the sponsoring organisation is facilitating an outstanding shared experience for two people \u2013 both can look forward to the trip together (significant other acts as a performance catalyst) and both can treasure the memories it generates.<\/p>    <p>There are benefits to the sponsoring company too in that the incentive travel experience facilitates relationship building between qualifiers and officers in an organisation and can be a tangible way to put express, and get buy-in to, company culture.<\/p> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/why-it-toolkit-mockups-webpage4-1.jpg\" alt=\"\" class=\"wp-image-19023 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--deep)\"\/><noscript><img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/why-it-toolkit-mockups-webpage4-1.jpg\" alt=\"\" class=\"wp-image-19023 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--deep)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/why-it-toolkit-mockups-webpage4-1.jpg 660w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/why-it-toolkit-mockups-webpage4-1-300x225.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-e2ecf88bf44d5af7f2c133b2477e82cf\">Introducing SITE&#8217;s &#8220;Why Incentive Travel?&#8221; toolkit<\/h2>    <p>Designed with our agency and end-user members top of mind \u2014 and available for all members to modify and use with their own clients and teams, too \u2014 is SITE&#8217;s new &#8220;Why Incentive Travel?&#8221; toolkit.<\/p>    <p>The tools are yours to help share and better outline the business case for incentive travel with current and prospective clients. Tools include a series of flip books with new globally backed research, conversation starter cards, a data checklist, and a case study presentation outlining how to arrive at the right budget for your program.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/why-incentive-travel\/\">Go to toolkit<\/a><\/div> <\/div> <\/div> <\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <h3 class=\"wp-block-heading\">MICE: Incentive Travel = the \u201cI\u201d in MICE<\/h3>    <p>There is no universally agreed category header to describe the industry and marketplace variously known as The Meetings Industry, MICE, Business Tourism, The C &amp; I sector, Business Events, The Meetings and Events Industry.<\/p>    <p>Different Destination Marketing Organizations (DMOs) favour different category headers and, moreover, argue vehemently against the use of others.<\/p>    <p>MICE, an acronym meaning Meetings, Incentives, Conferences, Events is widely used in Asia and Europe but often disliked in North America and Australia where Business Events has gained currency. The UK prefers The Meetings Industry.<\/p>    <p>Incentive Travel is the \u201cI\u201d in MICE. While corporate meetings usually seek to inform or educate participants, incentive travel seeks to motivate and inspire them. Incentive travel is described by the Society for Incentive Travel Excellence (SITE) as<\/p>    <p>\u201c\u2026 a powerful business tool to reward and unlock human potential to achieve corporate objectives.\u201d<\/p>    <p>Incentive travel, therefore, is about reward and recognition \u2013 rewarding team members with an extraordinary travel experience for delivering outstanding results, recognising these high achievers before their peers and publicly validating their achievements.<\/p>    <p>For incentive programmes, the \u201cappeal\u201d of the destination is crucial as an all expenses VIP trip to this destination is the prize or the reward awaiting the qualifiers (those who exceed the targets set for qualification for the trip). Unless the destination is truly attractive and appealing, it will not trigger the emotional reaction necessary to motivate the employee to qualify for the trip .<\/p>    <p>The objectives of an incentive travel programme are many and can include:<\/p>    <ul class=\"wp-block-list\"> <li>increasing sales<\/li>    <li>building morale and loyalty<\/li>    <li>increasing market share<\/li>    <li>encouraging teamwork and better customer service<\/li> <\/ul>    <p>Incentive travel is used as a motivational tool across many industry sectors but is used particularly by the following ones:<\/p>    <ul class=\"wp-block-list\"> <li>Financial and Insurance<\/li>    <li>Automotive<\/li>    <li>Fast Moving Consumer Goods (FMCG)<\/li>    <li>Direct Selling Companies (sometimes known as Network Marketing)<\/li> <\/ul>    <p>The supply chain for incentive travel starts with the organisation that decides to launch an incentive travel program (often called the \u201cend user\u201d or corporate planner) and includes a plethora of suppliers including specialist agencies in both the source market and destination, airlines, transportation companies, hotels, venues, restaurants, visitor attractions, speaker bureaux and AV \/ Production companies.<\/p>    <p>Of all the MICE segments, Incentive Travel is accepted as the segment that deploys the most touch points in both a source market and a destination.<\/p>    <p>Often the supply chain is divided into Buyers (corporate end user, agencies in source market) and Suppliers (airlines, agencies in destination, hotels, venues etc).<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/blog\/search-higher-purpose\/\">Read the blog article<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SIte-Installation-Dinner-0147.jpg\" alt=\"\" class=\"wp-image-19024 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--deep)\"\/><noscript><img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SIte-Installation-Dinner-0147.jpg\" alt=\"\" class=\"wp-image-19024 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--deep)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SIte-Installation-Dinner-0147.jpg 660w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/SIte-Installation-Dinner-0147-300x225.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-3ced03120ee14b89e6635b1f771932d3\">Making the Business Case for Incentive Travel<\/h2>    <p>As the leading voice for the incentive travel industry, SITE &amp; SITE Foundation are embarked upon an ongoing advocacy campaign to demonstrate the value of incentive travel as an effective marketing and business tool.<\/p>    <p>By providing education and certification programs, networking opportunities, industry research, and advocacy for its members and the incentive travel industry at large, SITE and SITE Foundation work to promote the value of incentive travel to businesses; emphasizing the positive impact that incentive travel can have on employee motivation, performance, and job satisfaction.<\/p> <\/div> <\/div> <\/div>    <div class=\"wp-block-group has-custom-grey-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-cccd49dcdcca113c63896f01455a1f56\">We need your help to collect the case studies that illustrate that effectiveness.<\/h2>    <h3 class=\"wp-block-heading\">Why should you get involved?<\/h3>    <p>By harnessing the experiences of incentive travel users, our campaign\u2019s goal is to prove that incentive travel means business results; therefore increasing your incentive business, and its perceived value.<\/p>    <h3 class=\"wp-block-heading\">How can you get involved?<\/h3>    <p>Submit a statement and brief case study by filling out the Campaign Brief Form; both sections #1 and #2. Submit completed forms via email attachment to <a href=\"mailto:SITE@SITEglobal.com\">SITE@SITEglobal.com<\/a>.<\/p> <\/div>    <div class=\"wp-block-group has-white-color has-custom-site-red-background-color has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ffa6daf4 wp-block-group-is-layout-constrained\" style=\"margin-top:9px;margin-bottom:9px;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a81efffa wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:36%\"> <h2 class=\"wp-block-heading\">SITE Crystal Awards<\/h2> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:0;flex-basis:64%\"> <p>Considered the highest honor in our industry, the SITE Crystal Awards recognize creative, practical and truly memorable incentive travel programs that keep employees engaged, drive business results and improve the bottom line for global corporations.<\/p>    <p>The awards are aimed at incentive travel professionals all over the world. Winners represent excellence in their profession and offer inspirational examples of how incentive travel experiences benefit qualifiers, their companies and the destinations where they are hosted.<\/p> <\/div> <\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-columns right-aligned-image-fix is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-473cbea0d46299d90d0dc698d58c4efd\">SITE Crystal Awards<\/h2>    <p>Surely the most compelling examples of the business case for Incentive Travel are SITE\u2019s annual Crystal Award winners? Selected by our global panel of experts, the winners of a Crystal Award embody in their program design and delivery undisputed examples of excellence illustrating, convincingly, why incentive travel is THE most effective reward in a company\u2019s reward and recognition initiative.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/site-awards\/site-crystal-awards\/\">Check out the Crystal Awards<\/a><\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/A14_2007.jpg\" alt=\"\" class=\"wp-image-19025 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--deep)\"\/><noscript><img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/A14_2007.jpg\" alt=\"\" class=\"wp-image-19025 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--deep)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/A14_2007.jpg 660w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/A14_2007-300x225.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript><\/figure> <\/div> <\/div> <\/div>    <div class=\"wp-block-group has-white-color has-custom-site-red-background-color has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ffa6daf4 wp-block-group-is-layout-constrained\" style=\"margin-top:9px;margin-bottom:9px;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a81efffa wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:36%\"> <h2 class=\"wp-block-heading\">Foundation Research<\/h2> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:0;flex-basis:64%\"> <p>SITE Foundation was established by SITE to raise funds and support research, education and advocacy projects on behalf of the incentive travel industry.<\/p>    <p>Monies raised by SITE Foundation enable us to make the business case for incentive travel and highlight the transformational potential of travel experiences on individuals, enterprises and communities.<\/p>    <p>Since 2017 SITE Foundation has invested over $1.25million to drive the business case for incentive travel and support professional development within the industry.<\/p> <\/div> <\/div> <\/div>    <div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5588b2a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\"> <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/A14_2060.jpg\" alt=\"\" class=\"wp-image-19026 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--deep)\"\/><noscript><img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/A14_2060.jpg\" alt=\"\" class=\"wp-image-19026 lazyload\" style=\"box-shadow:var(--wp--preset--shadow--deep)\" srcset=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/A14_2060.jpg 660w, https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/A14_2060-300x225.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript><\/figure> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h2 class=\"wp-block-heading has-custom-site-red-color has-text-color has-link-color wp-elements-d8b9f10907a6af6467abf4db39201ca8\">Research<\/h2>    <p>Evidence-based research is crucial when it comes to making the business case for Incentive Travel. That\u2019s why it\u2019s a core tenet of SITE Foundation\u2019s vision and mission. Each year SITE Foundation commissions original research on various aspects of Incentive Travel to equip Incentive Travel professionals all over the world with data to underpin their important work on behalf of national, regional and global corporations.<\/p>    <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siteglobal.com\/research\/\">Go to Research<\/a><\/div> <\/div> <\/div> <\/div> <\/div>    <div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-group site-global-cta-grid is-layout-grid wp-container-core-group-is-layout-939194f4 wp-block-group-is-layout-grid\" style=\"margin-top:0\"><a href=\"\/join\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card1.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card1.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tSITE offers a number of options for individual and group membership\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tGo to Membership\t\t\t<\/span> \t\t<\/div> \t<\/div> <\/a>   <a href=\"\/events\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card2.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card2.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tRegister for in-person and virtual events organised by SITE HQ and our chapters\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tGo to Events\t\t\t<\/span> \t\t<\/div> \t<\/div> <\/a>   <a href=\"\/education\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card3.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card3.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tCheck out SITE\u2019s rich portfolio of webinars, online courses and educational resources\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tGo to Learn Hub\t\t\t<\/span> \t\t<\/div> \t<\/div> <\/a>   <a href=\"\/site-foundation\" class=\"site-global-card-cta__link-wrapper\"> \t<div class=\"site-global-card-cta wp-block-site-global-card-cta\"> \t\t<div class=\"site-global-card-cta__image\"> \t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card4.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/07\/card4.jpg\" alt=\"\" \/><\/noscript> \t\t\t\t\t<\/div> \t\t \t\t<div class=\"site-global-card-cta__overlay\"><\/div> \t\t \t\t<div class=\"site-global-card-cta__content\"> \t\t\t<p class=\"site-global-card-cta__text\"> \t\t\t\tSince its formation in 1987, SITE Foundation has invested over USD$10M in our industry\t\t\t<\/p> \t\t\t<span class=\"site-global-card-cta__link\"> \t\t\t\tLearn about the Foundation\t\t\t<\/span> \t\t<\/div> \t<\/div> <\/a> <\/div>    <div class=\"wp-block-group has-white-color has-custom-site-red-background-color has-text-color has-background has-link-color wp-elements-7e5eeb216e8616077401698eb4784a4e has-global-padding is-layout-constrained wp-container-core-group-is-layout-79627679 wp-block-group-is-layout-constrained\" style=\"margin-top:8px;margin-bottom:8px;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\"> <h2 class=\"wp-block-heading has-text-align-center\">Connect with us<\/h2>    <div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\"> <div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\"> <ul class=\"wp-block-social-links has-huge-icon-size has-icon-color is-style-logos-only is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-c685d7dc wp-block-social-links-is-layout-flex\"><li style=\"color:#ffffff;\" class=\"wp-social-link wp-social-link-linkedin has-white-color wp-block-social-link\"><a rel=\"https:\/\/www.linkedin.com\/company\/site\/ noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/site\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>  <li style=\"color:#ffffff;\" class=\"wp-social-link wp-social-link-youtube has-white-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/c\/SITEGlobal\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>  <li style=\"color:#ffffff;\" class=\"wp-social-link wp-social-link-instagram has-white-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/siteglobal\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li><\/ul> <\/div> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>What is Incentive Travel? Reward and Recognition \u2013 why use incentive travel? In its purest sense, Incentive Travel is a performance enhancement tool used to inspire outstanding workplace behaviours against clearly defined goals. It\u2019s a key part of the reward and recognition programs that organisations offer to motivate, incentivise and inspire outstanding performance amongst their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1097,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1717","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Incentive Travel - SITE Global<\/title>\n<meta name=\"description\" content=\"What is Incentive Travel? Reward and Recognition \u2013 why use incentive travel? In its purest sense, Incentive Travel is a performance enhancement tool used\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteglobal.com\/about-incentive-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Incentive Travel - SITE Global\" \/>\n<meta property=\"og:description\" content=\"What is Incentive Travel? Reward and Recognition \u2013 why use incentive travel? In its purest sense, Incentive Travel is a performance enhancement tool used\" \/>\n<meta property=\"og:url\" content=\"https:\/\/siteglobal.com\/about-incentive-travel\/\" \/>\n<meta property=\"og:site_name\" content=\"SITE Global\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-30T09:48:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1867\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/siteglobal.com\/about-incentive-travel\/\",\"url\":\"https:\/\/siteglobal.com\/about-incentive-travel\/\",\"name\":\"What is Incentive Travel - SITE Global\",\"isPartOf\":{\"@id\":\"https:\/\/siteglobal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/siteglobal.com\/about-incentive-travel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/siteglobal.com\/about-incentive-travel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg\",\"datePublished\":\"2025-08-20T10:24:03+00:00\",\"dateModified\":\"2025-08-30T09:48:45+00:00\",\"description\":\"What is Incentive Travel? Reward and Recognition \u2013 why use incentive travel? In its purest sense, Incentive Travel is a performance enhancement tool used\",\"breadcrumb\":{\"@id\":\"https:\/\/siteglobal.com\/about-incentive-travel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/siteglobal.com\/about-incentive-travel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/siteglobal.com\/about-incentive-travel\/#primaryimage\",\"url\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg\",\"contentUrl\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg\",\"width\":1867,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/siteglobal.com\/about-incentive-travel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/siteglobal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Incentive Travel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/siteglobal.com\/#website\",\"url\":\"https:\/\/siteglobal.com\/\",\"name\":\"SITE Global\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/siteglobal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/siteglobal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/siteglobal.com\/#organization\",\"name\":\"Society for Incentive Travel Excellence\",\"url\":\"https:\/\/siteglobal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/siteglobal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-logo-raster.png\",\"contentUrl\":\"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-logo-raster.png\",\"width\":711,\"height\":339,\"caption\":\"Society for Incentive Travel Excellence\"},\"image\":{\"@id\":\"https:\/\/siteglobal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/siteglobal\",\"https:\/\/www.youtube.com\/c\/SITEGlobal\",\"https:\/\/www.linkedin.com\/company\/site\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Incentive Travel - SITE Global","description":"What is Incentive Travel? Reward and Recognition \u2013 why use incentive travel? In its purest sense, Incentive Travel is a performance enhancement tool used","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/siteglobal.com\/about-incentive-travel\/","og_locale":"en_US","og_type":"article","og_title":"What is Incentive Travel - SITE Global","og_description":"What is Incentive Travel? Reward and Recognition \u2013 why use incentive travel? In its purest sense, Incentive Travel is a performance enhancement tool used","og_url":"https:\/\/siteglobal.com\/about-incentive-travel\/","og_site_name":"SITE Global","article_modified_time":"2025-08-30T09:48:45+00:00","og_image":[{"width":1867,"height":800,"url":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/siteglobal.com\/about-incentive-travel\/","url":"https:\/\/siteglobal.com\/about-incentive-travel\/","name":"What is Incentive Travel - SITE Global","isPartOf":{"@id":"https:\/\/siteglobal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/siteglobal.com\/about-incentive-travel\/#primaryimage"},"image":{"@id":"https:\/\/siteglobal.com\/about-incentive-travel\/#primaryimage"},"thumbnailUrl":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg","datePublished":"2025-08-20T10:24:03+00:00","dateModified":"2025-08-30T09:48:45+00:00","description":"What is Incentive Travel? Reward and Recognition \u2013 why use incentive travel? In its purest sense, Incentive Travel is a performance enhancement tool used","breadcrumb":{"@id":"https:\/\/siteglobal.com\/about-incentive-travel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/siteglobal.com\/about-incentive-travel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/siteglobal.com\/about-incentive-travel\/#primaryimage","url":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg","contentUrl":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/Chicago-skyline-AdobeStock_307323731.jpeg","width":1867,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/siteglobal.com\/about-incentive-travel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/siteglobal.com\/"},{"@type":"ListItem","position":2,"name":"What is Incentive Travel"}]},{"@type":"WebSite","@id":"https:\/\/siteglobal.com\/#website","url":"https:\/\/siteglobal.com\/","name":"SITE Global","description":"","publisher":{"@id":"https:\/\/siteglobal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/siteglobal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/siteglobal.com\/#organization","name":"Society for Incentive Travel Excellence","url":"https:\/\/siteglobal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/siteglobal.com\/#\/schema\/logo\/image\/","url":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-logo-raster.png","contentUrl":"https:\/\/siteglobal.com\/wp-content\/uploads\/2025\/08\/site-logo-raster.png","width":711,"height":339,"caption":"Society for Incentive Travel Excellence"},"image":{"@id":"https:\/\/siteglobal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/siteglobal","https:\/\/www.youtube.com\/c\/SITEGlobal","https:\/\/www.linkedin.com\/company\/site\/"]}]}},"_links":{"self":[{"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/pages\/1717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/comments?post=1717"}],"version-history":[{"count":0,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/pages\/1717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/media\/1097"}],"wp:attachment":[{"href":"https:\/\/siteglobal.com\/wp-json\/wp\/v2\/media?parent=1717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}