Each year’s SITE Global Conference offers a range of keynotes, education breakout sessions, and destination discovery programming.
Our Abu Dhabi program will be no different, with a perfect mix of opportunities to connect with colleagues, discover inspiring incentive-ready experiences, and learn alongside leading incentive travel industry voices.
Here is a preview of some of the education sessions on offer as part of this year’s event — aligned with wider trends and topics we know are top of mind for the global incentive travel professionals that make up SITE’s community.
If you’re interested in overall business trends and strategies…
Join “Cracking the code: planner insights, budgets, and bold moves”
This session promises to be a fast-paced, candid look into the minds of today’s incentive travel planners, with fresh data from Encore’s Planner Pulse Report (with the session itself delivered by Amanda Armstrong, Senior Vice President of Communications and Industry Relations for their team). The research promises to focus on how content production, personalization, and tech-forward venues are shaping site selection and incentive design.
If you’re curious about the growing role of AI in incentive travel…
Add “AI in action: shaping the future of incentives” to your education agenda
Tiffany Cohen, Senior Vice Presdient for Incentives and Global Sourcing at Opus Agency, will illustrate how AI is taking incentives to entirely new levels. Tiffany will lead an interactive session exploring AI-powered agents and other solutions supporting incentive travel professionals right now, with plenty of chances to play with the technology during the session.
If you want to elevate wellness elements in incentive programs…
Learn how to “Take back your brain”
Tips and tricks to regulate the nervous system will be the highlight of this session, led by Dami Kim (Executive Director of Body & Brain Wellness). With stress a default state for many professionals in a range of industry roles, Dami will be offering new strategies to reclaim mental clarity, emotional balance, and sustainable energy through a blend of neuroscience, neuroplasticity, and ancient energy principles.
If you’re interested in more inclusive and equitable incentives…
Be part of “Inclusive destination selection: embedding DEIB into incentive travel programs”
Selecting a destination where attendees feel safe, welcomed, and celebrated is a must for rewards today — with Shane Carroll and Jennifer Attersall ready to offer tips and insights into weaving diversity, equity, inclusion, and belonging into destination strategy. The session will explore how to transform incentive programs into powerful, people-first experiences that inspire loyalty and belonging, with an opportunity to “road test” destinations from a range of perspectives.
If you’re looking for “only in Abu Dhabi” inSITEs…
Check out “From desert to table: designing sustainable, immersive incentive experiences in Abu Dhabi”
Candy Campbell (Event Director at Campbell Scott Productions) invites this year’s Global Conference attendees on a journey through Abu Dhabi’s unique culinary heritage and sustainable practices, with a session that will showcase how the destination’s local ingredients, artisans, and traditions can serve as the perfect building blocks for your next incentive program in the region.
